Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson. Next, I’m going to introduce and define a few terms like deep learning, and natural language...
Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame. The technology behind Bitcoin is called blockchain. Blockchain is an open-source, decentralized,...
Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...
Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...
Reposted from RxDigitalMarketing.com. Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...
Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA. Participants will see that they are not alone in their search for information that can be aligned to their strategies. It doesn’t exist because IoT technology companies aren’t...
Read More →Matt Balogh joins Kyle Shannon, Founder and CEO of StoryVine, to discuss 7 Keys to Scale User-Generated Video in Pharma. Storyvine is a mobile iOS app that transforms informal mobile video into sophisticated, branded video usable by the world’s largest brands. Topics include the strategic, creative, and technology reasons to provide guidance & structure, how...
Read More →Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google. Of course the first thing I heard from the jolly masses was, “did you hear glass is dead?” Of course reading the official release tells quite a different story, and glass is not dead...
Read More →The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.” Think about that. IBM estimates that 90% of the world’s data was created in the...
Read More →http://www.theguardian.com/technology/2014/may/01/apple-headphones-heart-rate-blood-pressure-leak-claims Apple’s next headphones to track heart rate and blood pressure, leak claims Apple will break into the wearables market by incorporating sensors in headphones to measure heart rate and blood pressure, according to a posting on the anonymous app Secret. The headphones would also use Apple’s “iBeacon” system to help locate them if lost,...
Read More →http://www.pymnts.com/news/2014/walgreens-launches-latest-ibeacon-pilot/ Some highlights from the article: Mobile and online Walgreens customers spend 6x as much as those who only shop in-store. 51 percent of their online customers were coming from mobile devices. iBeacon technology is part of the company’s large goal plan to build easily “clippable” digital coupons that customers can redeem via a bar...
Read More →In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results. Here are some quick take-aways that can not only improve your customers’ experiences, but both make and save you money at the same time. By now everyone has heard of responsive or, at the very...
Read More →Google Cloud Platform has added support for HIPAA-mandated Business Associates Agreements (BAAs), which will help health care organizations comply with the Health Insurance Portability and Accountability Act when using the Google Cloud Platform for their applications. The BAA support, which will allow organizations to build and deploy their health care applications on the Google Cloud...
Read More →This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing and “no brand preference” is increasing which is rapidly growing the importance of Continuous Commerce as people don’t necessarily choose...
Read More →Just over a week ago I got an offer I couldn’t refuse. A friend and colleague, Bill Evans, had been accepted into the explorer program and was offering me the chance to try out Google Glass for the weekend. Of course I jumped at the chance and, lucky for me, a few days turned into...
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