• Big Data - Stop Measuring, Start Doing
    30 2017 June

    Stop Measuring, Start Doing

    David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a...

  • ICC2017 - Enterprise Marketer Poker Game
    30 2017 May

    The First Enterprise Marketer Poker Game, Live from ICC 2017

    Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit...

  • Matthew Balogh Speaking at Intelligent Content Conference 2017
    30 2017 May

    Intelligent Content Conference — Las Vegas, NV

    Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now...

  • 5th Content Marketing for Life Sciences Conference
    30 2017 May

    5th Content Marketing for Life Sciences Conference — Philadelphia, PA

    In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As...

  • Clinical Trials and IOT Forum, Cambridge, MA
    30 2017 May

    November 7th, 2016: Clinical Trials & IoT Forum — Cambridge, MA

    Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone...

Mobile SEO

February 13, 2014 | 0 Comments

In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results.  Here are some quick take-aways that can not only improve your customers’ experiences, but both make and save you money at the same time. By now everyone has heard of responsive or, at the very...

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Google Cloud Platform has added support for HIPAA-mandated Business Associates Agreements (BAAs), which will help health care organizations comply with the Health Insurance Portability and Accountability Act when using the Google Cloud Platform for their applications. The BAA support, which will allow organizations to build and deploy their health care applications on the Google Cloud...

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This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing and “no brand preference” is increasing which is rapidly growing the importance of Continuous Commerce as people don’t necessarily choose...

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My Week With Google Glass

February 7, 2014 | 0 Comments

Just over a week ago I got an offer I couldn’t refuse. A friend and colleague, Bill Evans, had been accepted into the explorer program and was offering me the chance to try out Google Glass for the weekend. Of course I jumped at the chance and, lucky for me, a few days turned into...

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The Hacker Manifesto

July 6, 2013 | 0 Comments

+++The Mentor+++ Written January 8, 1986 Another one got caught today, it’s all over the papers. “Teenager Arrested in Computer Crime Scandal”, “Hacker Arrested after Bank Tampering”… Damn kids. They’re all alike. But did you, in your three-piece psychology and 1950’s technobrain, ever take a look behind the eyes of the hacker? Did you ever...

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Here's to the crazy ones

Here’s To the Crazy Ones

July 6, 2013 | 0 Comments

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t...

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We're hiring: Digital Marketer

Five Trends from AdAge Digital 2013

May 22, 2013 | 0 Comments

In April I had the good fortune to attend the 2013 AdAge Digital Conference in New York. It was a fantastic and informative event with many thought leaders and lots of great presenters. As they spoke, five important trends describing the new age of marketing became evident. Here they are: Trend #5: Set Impossible Goals,...

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As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on the pharmaceutical and biotech industries, I look towards and borrow experience from those industries which...

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Global Awards

December 8, 2012 | 0 Comments

So we were at The Global Awards for excellence in healthcare advertising last night and in my 2am blogging stooper I’ve had a thought. The first two things that came to mind, front and center, at the Globals were video & stories.  Video was big this year.  There was a lot of video and my...

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Responsive Design, the hot topic debate of the mobile community, rages on as the two sides collide in the name of delivering the best mobile experience in healthcare. Not since the browser wars has one topic dominated the web development and marketing community in such a diametrically opposed and heated debate. You can vote online...

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