• 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

  • SEO SEM word cloud
    27 2017 November

    SEO and SEM for Digital Marketers — Part 1

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine...

  • Blockchain and Bitcoin for Digital Marketers
    22 2017 July

    Blockchain and Bitcoin for Digital Marketers

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and...

  • Big Data - Stop Measuring, Start Doing
    30 2017 June

    Stop Measuring, Start Doing

    David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a...

Intro to AI for Digital Marketers

Intro to AI for Digital Health Marketers

March 9, 2017 | 0 Comments

Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next I’m going to introduce and define a few terms like deep learning, and natural language processing.  Then I’m going to cover structured and unstructured data, and get into natural language processing.  And, finally,...

Read More →

Grandpa Still Takes His Phone Out Of His Pocket

February 9, 2015 | 1 Comments

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the jolly masses was, “did you hear glass is dead?”  Of course reading the official release tells quite a different story, and glass is not dead...

Read More →

The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.”  Think about that. IBM estimates that 90% of the world’s data was created in the...

Read More →

http://www.theguardian.com/technology/2014/may/01/apple-headphones-heart-rate-blood-pressure-leak-claims Apple’s next headphones to track heart rate and blood pressure, leak claims Apple will break into the wearables market by incorporating sensors in headphones to measure heart rate and blood pressure, according to a posting on the anonymous app Secret. The headphones would also use Apple’s “iBeacon” system to help locate them if lost,...

Read More →

Walgreens Launches Latest iBeacon Pilot

May 2, 2014 | 0 Comments

http://www.pymnts.com/news/2014/walgreens-launches-latest-ibeacon-pilot/ Some highlights from the article: Mobile and online Walgreens customers spend 6x as much as those who only shop in-store. 51 percent of their online customers were coming from mobile devices. iBeacon technology is part of the company’s large goal plan to build easily “clippable” digital coupons that customers can redeem via a bar...

Read More →

Mobile SEO

February 13, 2014 | 0 Comments

In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results.  Here are some quick take-aways that can not only improve your customers’ experiences, but both make and save you money at the same time. By now everyone has heard of responsive or, at the very...

Read More →

Google Cloud Platform has added support for HIPAA-mandated Business Associates Agreements (BAAs), which will help health care organizations comply with the Health Insurance Portability and Accountability Act when using the Google Cloud Platform for their applications. The BAA support, which will allow organizations to build and deploy their health care applications on the Google Cloud...

Read More →

This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing and “no brand preference” is increasing which is rapidly growing the importance of Continuous Commerce as people don’t necessarily choose...

Read More →

My Week With Google Glass

February 7, 2014 | 0 Comments

Just over a week ago I got an offer I couldn’t refuse. A friend and colleague, Bill Evans, had been accepted into the explorer program and was offering me the chance to try out Google Glass for the weekend. Of course I jumped at the chance and, lucky for me, a few days turned into...

Read More →

The Hacker Manifesto

July 6, 2013 | 0 Comments

by
+++The Mentor+++ Written January 8, 1986 Another one got caught today, it’s all over the papers. “Teenager Arrested in Computer Crime Scandal”, “Hacker Arrested after Bank Tampering”… Damn kids. They’re all alike. But did you, in your three-piece psychology and 1950’s technobrain, ever take a look behind the eyes of the hacker? Did you ever...

Read More →