• Big Data - Stop Measuring, Start Doing
    30 2017 June

    Stop Measuring, Start Doing

    David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a...

  • ICC2017 - Enterprise Marketer Poker Game
    30 2017 May

    The First Enterprise Marketer Poker Game, Live from ICC 2017

    Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit...

  • Matthew Balogh Speaking at Intelligent Content Conference 2017
    30 2017 May

    Intelligent Content Conference — Las Vegas, NV

    Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now...

  • 5th Content Marketing for Life Sciences Conference
    30 2017 May

    5th Content Marketing for Life Sciences Conference — Philadelphia, PA

    In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As...

  • Clinical Trials and IOT Forum, Cambridge, MA
    30 2017 May

    November 7th, 2016: Clinical Trials & IoT Forum — Cambridge, MA

    Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone...

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Vote For Our SXSW Panel

August 16, 2012 | 0 Comments

What Does Your Health Data Say About You? You run with your Up, track your sleep with your FitBit, and track your calories with 40-30-30. Where does all of that data go? Who has access to it? How can you share it with your doctor and what exactly does it look like?  Chris Cullmann (Digital...

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EHR: A Cautionary Tale

July 19, 2012 | 0 Comments

EHR is such a funny thing for me. I can obviously see the power in the data, but after speaking to my son’s doctor a few times about it there is a darker side I’d like to caution us about. As my doctor puts it “we started teaching doctors how to click with their finger...

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Why I Hate Responsive Design

June 25, 2012 | 0 Comments

Advocates of responsive design would have you believe there are a ton of benefits to their silver bullet strategy for web development.  But not unlike snake oil salesmen or snipe hunters there is a reality behind the miracle cure as professional marketers and digital strategists we can’t ignore.  From design, to cost, to content and...

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The New New Social Business

March 9, 2012 | 0 Comments

I read an interesting ebook the other day.  It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting.  The cost of the book, what they charged me to download it, was one tweet.  That’s it....

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It’s A Kind Of Magic

February 8, 2012 | 0 Comments

There’s no big secret to magic outside of the magician’s ability to understand how a person thinks.  As magicians they’ve taught themselves to push the limits of our faith in our ability to comprehend and judge the world around us.  Sometimes a new technology will hit the market which is “before its time” and effectively stump us in the same way a...

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SEO

The Cat in the Hat & SEO

November 16, 2011 | 1 Comments

In the mid-1950’s Theodor Geisel was supplied a list of 348 words every six year old should know and was challenged by his friend to use them in a story for kids no more than 225 words long.  A few short months later Ted, now the famous Dr. Seuss, completed one of his best known works The...

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In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference...

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Technology Partners 4 Life

April 25, 2011 | 0 Comments

It’s a given that as computing power increases and size decreases technology is becoming both more prevalent and more mobile resulting in applications transitioning from something we use to something which integrates into our lives.  This fundamentally core change in the way we view technology has triggered a paradigm shift from products we purchase to...

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Traditionally the Technical Lead has been synonymous with lead programmer, senior software engineer, or senior application developer. They serve as both the primary contact and technical representative to the agency, as well as the lead architect and engineer on the project with direct responsibility to the outcome of the product. Within the context of a...

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Technology as a Creative Discipline

February 19, 2011 | 0 Comments

A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs.  This idea stuck in my brain such that I began considering the artistry of everything around me eventually focusing on the technical solution I...

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