• Intro to AI for Digital Marketers
    09 2019 March

    Intro to AI for Digital Health Marketers

    Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like deep learning, and...

  • Blockchain and Bitcoin for Digital Marketers
    22 2019 February

    Blockchain and Bitcoin for Digital Marketers

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and...

  • FiercePharmaMarketing Forum 2018
    27 2018 February

    FiercePharmaMarketing Forum — March 6 – 7, 2018

    Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...

  • 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

The Hacker Manifesto

July 6, 2013 | 0 Comments

+++The Mentor+++ Written January 8, 1986 Another one got caught today, it’s all over the papers. “Teenager Arrested in Computer Crime Scandal”, “Hacker Arrested after Bank Tampering”… Damn kids. They’re all alike. But did you, in your three-piece psychology and 1950’s technobrain, ever take a look behind the eyes of the hacker? Did you ever...

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Here's to the crazy ones

Here’s To the Crazy Ones

July 6, 2013 | 0 Comments

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t...

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We're hiring: Digital Marketer

Five Trends from AdAge Digital 2013

May 22, 2013 | 0 Comments

In April I had the good fortune to attend the 2013 AdAge Digital Conference in New York. It was a fantastic and informative event with many thought leaders and lots of great presenters. As they spoke, five important trends describing the new age of marketing became evident. Here they are: Trend #5: Set Impossible Goals,...

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As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on the pharmaceutical and biotech industries, I look towards and borrow experience from those industries which...

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Global Awards

December 8, 2012 | 0 Comments

So we were at The Global Awards for excellence in healthcare advertising last night and in my 2am blogging stooper I’ve had a thought. The first two things that came to mind, front and center, at the Globals were video & stories.  Video was big this year.  There was a lot of video and my...

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Responsive Design, the hot topic debate of the mobile community, rages on as the two sides collide in the name of delivering the best mobile experience in healthcare. Not since the browser wars has one topic dominated the web development and marketing community in such a diametrically opposed and heated debate. You can vote online...

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Vote For Our SXSW Panel

August 16, 2012 | 0 Comments

What Does Your Health Data Say About You? You run with your Up, track your sleep with your FitBit, and track your calories with 40-30-30. Where does all of that data go? Who has access to it? How can you share it with your doctor and what exactly does it look like?  Chris Cullmann (Digital...

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EHR: A Cautionary Tale

July 19, 2012 | 0 Comments

EHR is such a funny thing for me. I can obviously see the power in the data, but after speaking to my son’s doctor a few times about it there is a darker side I’d like to caution us about. As my doctor puts it “we started teaching doctors how to click with their finger...

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Why I Hate Responsive Design

June 25, 2012 | 0 Comments

Advocates of responsive design would have you believe there are a ton of benefits to their silver bullet strategy for web development.  But not unlike snake oil salesmen or snipe hunters there is a reality behind the miracle cure as professional marketers and digital strategists we can’t ignore.  From design, to cost, to content and...

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The New New Social Business

March 9, 2012 | 0 Comments

I read an interesting ebook the other day.  It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting.  The cost of the book, what they charged me to download it, was one tweet.  That’s it....

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