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+++The Mentor+++ Written January 8, 1986 Another one got caught today, it’s all over the papers. “Teenager Arrested in Computer Crime Scandal”, “Hacker Arrested after Bank Tampering”… Damn kids. They’re all alike. But did you, in your three-piece psychology and 1950’s technobrain, ever take a look behind the eyes of the hacker? Did you ever...

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t...

In April I had the good fortune to attend the 2013 AdAge Digital Conference in New York. It was a fantastic and informative event with many thought leaders and lots of great presenters. As they spoke, five important trends describing the new age of marketing became evident. Here they are: Trend #5: Set Impossible Goals,...

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on the pharmaceutical and biotech industries, I look towards and borrow experience from those industries which...

So we were at The Global Awards for excellence in healthcare advertising last night and in my 2am blogging stooper I’ve had a thought. The first two things that came to mind, front and center, at the Globals were video & stories.  Video was big this year.  There was a lot of video and my...

Responsive Design, the hot topic debate of the mobile community, rages on as the two sides collide in the name of delivering the best mobile experience in healthcare. Not since the browser wars has one topic dominated the web development and marketing community in such a diametrically opposed and heated debate. You can vote online...

What Does Your Health Data Say About You? You run with your Up, track your sleep with your FitBit, and track your calories with 40-30-30. Where does all of that data go? Who has access to it? How can you share it with your doctor and what exactly does it look like?  Chris Cullmann (Digital...

EHR is such a funny thing for me. I can obviously see the power in the data, but after speaking to my son’s doctor a few times about it there is a darker side I’d like to caution us about. As my doctor puts it “we started teaching doctors how to click with their finger...

Advocates of responsive design would have you believe there are a ton of benefits to their silver bullet strategy for web development.  But not unlike snake oil salesmen or snipe hunters there is a reality behind the miracle cure as professional marketers and digital strategists we can’t ignore.  From design, to cost, to content and...

I read an interesting ebook the other day.  It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting.  The cost of the book, what they charged me to download it, was one tweet.  That’s it....