2nd Annual Channel Optimization in Pharma Marketing 2018

Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

Published On December 17, 2017 | By mbalogh | Events

Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com).

Integrating Content Strategy and Content Engineering

Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content.

Key takeaways:

  • In-house or outsource: it all sounds easy, until you actually have to do it!
  • How does strategy become implementation?
  • You can plan for the unknown, if you know how storytelling works.

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