Walgreens Launches Latest iBeacon Pilot
Published On May 2, 2014 | Blog
Some highlights from the article:
- Mobile and online Walgreens customers spend 6x as much as those who only shop in-store.
- 51 percent of their online customers were coming from mobile devices.
- iBeacon technology is part of the company’s large goal plan to build easily “clippable” digital coupons that customers can redeem via a bar code on a smartphone.