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November 2009 - Chief Marketing Engineer

Month: November 2009

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Saturated Loyalty

November 30, 2009 | 2 Comments

Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty has been about repeat business...

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Getting Back to Hyperlocalism

November 23, 2009 | 0 Comments

With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we’ve come to rely on the news industry...

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Social Loyalty

November 16, 2009 | 1 Comments

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems...

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Fun Theory

November 9, 2009 | 2 Comments

What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common?  People use them....

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Marketing 2.0: It Feels So Good

November 2, 2009 | 0 Comments

There’s an expression: it’s like hitting your head with a hammer because it feels so good when you stop.  For years we’ve been bashing our customers over the head with marketing which, I guess, is...

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