• FiercePharmaMarketing Forum 2018
    27 2018 February

    FiercePharmaMarketing Forum — March 6 – 7, 2018

    Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...

  • 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

  • SEO SEM word cloud
    27 2017 November

    SEO and SEM for Digital Marketers — Part 1

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine...

  • Blockchain and Bitcoin for Digital Marketers
    22 2017 July

    Blockchain and Bitcoin for Digital Marketers

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and...

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Brand marketing vs. personal sales

May 12, 2009 | 0 Comments

Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies.  Currently personal sales seems to be a much better fit for new media which raises the question, "how do we make brand marketing personal?"...

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New Media: Market Development or Penetration?

April 22, 2009 | 0 Comments

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in general.  I’d like to take his concept a step further by contending a hidden market exists which, when tapped, acts like market expansion with all...

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Book Review: Good to Great

April 17, 2009 | 0 Comments

Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful.  Though Collins markets it as a business book I believe, like those of Covey, the theories in this book will serve you well in...

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Book Review: Leadership and Self Deception

April 17, 2009 | 0 Comments

The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler. The Arbinger Institute did a great job of explaining their theory as will serve you well in both business and personal aspects of your life.  It was a very easy read and has a lot of potential to make...

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SOA & Web 2.0 MVC — Part 1

February 3, 2009 | 0 Comments

I’ve been picking at the Web 2.0 buffet for a while so now that I’m getting into Service Oriented Architectures (SOA) I’m really starting to see the connections. Web 2.0 really lends itself nicely to services in the online application world. I’ve started to put together a presentation for exactly how and why this works,...

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Book Review: Made To Stick

January 30, 2009 | 0 Comments

Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, Story. Okay,...

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