Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies. Currently personal sales seems to be a much better fit for new media which raises the question, "how do we make brand marketing personal?"...
Read More →In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in general. I’d like to take his concept a step further by contending a hidden market exists which, when tapped, acts like market expansion with all...
Read More →Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful. Though Collins markets it as a business book I believe, like those of Covey, the theories in this book will serve you well in...
Read More →The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler. The Arbinger Institute did a great job of explaining their theory as will serve you well in both business and personal aspects of your life. It was a very easy read and has a lot of potential to make...
Read More →I’ve been picking at the Web 2.0 buffet for a while so now that I’m getting into Service Oriented Architectures (SOA) I’m really starting to see the connections. Web 2.0 really lends itself nicely to services in the online application world. I’ve started to put together a presentation for exactly how and why this works,...
Read More →Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, Story. Okay,...
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