5th Content Marketing for Life Sciences Conference — Philadelphia, PA

In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey.

Key takeaways:

• Content must be created specifically for the user journey
• Marketers require a plan for effectively integrating design strategies into the content publishing process
• Healthcare storytelling is not a new concept — in fact, it is essential to human communications