Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson. Next, I’m going to introduce and define a few terms like deep learning, and natural language processing. Then I’m going to cover structured and unstructured data and get into natural language processing. And, finally, I’ll sum...
Read More →Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame. The technology behind Bitcoin is called blockchain. Blockchain is an open-source, decentralized, and secure protocol often referred to as “the trust protocol”. With over $1 billion in venture capital invested over the...
Read More →Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment plans becoming commonplace. Find out how pharma can best use tools like Siri and Alexa as beyond-the-pill help for patients...
Read More →Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital...
Read More →Reposted from RxDigitalMarketing.com. Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known. In the first part of the SEO/SEM series I covered the basics of what is...
Read More →Reposted from RxDigitalMarketing.com. Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it. Next I’m going to define SEO and SEM, then cover the similarities...
Read More →David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.” As I sat in a brainstorming meeting I began the see the...
Read More →Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit EnterpriseMarketer.com to check out the whole show and post! Or check out Enterprise Marketer on facebook: https://www.facebook.com/enterprisemarketer/videos/743670245809660/ About the players:...
Read More →Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy...
Read More →In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it. All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session,...
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