• Big Data - Stop Measuring, Start Doing
    30 2017 June

    Stop Measuring, Start Doing

    David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a...

  • ICC2017 - Enterprise Marketer Poker Game
    30 2017 May

    The First Enterprise Marketer Poker Game, Live from ICC 2017

    Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit...

  • Matthew Balogh Speaking at Intelligent Content Conference 2017
    30 2017 May

    Intelligent Content Conference — Las Vegas, NV

    Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now...

  • 5th Content Marketing for Life Sciences Conference
    30 2017 May

    5th Content Marketing for Life Sciences Conference — Philadelphia, PA

    In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As...

  • Clinical Trials and IOT Forum, Cambridge, MA
    30 2017 May

    November 7th, 2016: Clinical Trials & IoT Forum — Cambridge, MA

    Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone...

Big Data - Stop Measuring, Start Doing

Stop Measuring, Start Doing

June 30, 2017 | 0 Comments

David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.”  As I sat in a brainstorming meeting  I began the see the...

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Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit EnterpriseMarketer.com to check out the whole show and post!  Or check out Enterprise Marketer on facebook:  https://www.facebook.com/enterprisemarketer/videos/743670245809660/ About the players:...

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Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy...

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In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session,...

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Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone in their search for information that can be aligned to their strategies.  It doesn’t exist because IoT technology companies aren’t...

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Matt Balogh & Kyle Shannon Speaking at Digital Pharma East 2016

October 26th, 2016: Digital Pharma East

May 30, 2017 | 0 Comments

Matt Balogh joins Kyle Shannon, Founder and CEO of StoryVine, to discuss 7 Keys to Scale User-Generated Video in Pharma.  Storyvine is a mobile iOS app that transforms informal mobile video into sophisticated, branded video usable by the world’s largest brands.  Topics include the strategic, creative, and technology reasons to provide guidance & structure, how...

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Grandpa Still Takes His Phone Out Of His Pocket

February 9, 2015 | 1 Comments

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the jolly masses was, “did you hear glass is dead?”  Of course reading the official release tells quite a different story, and glass is not dead...

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The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.”  Think about that. IBM estimates that 90% of the world’s data was created in the...

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http://www.theguardian.com/technology/2014/may/01/apple-headphones-heart-rate-blood-pressure-leak-claims Apple’s next headphones to track heart rate and blood pressure, leak claims Apple will break into the wearables market by incorporating sensors in headphones to measure heart rate and blood pressure, according to a posting on the anonymous app Secret. The headphones would also use Apple’s “iBeacon” system to help locate them if lost,...

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Walgreens Launches Latest iBeacon Pilot

May 2, 2014 | 0 Comments

http://www.pymnts.com/news/2014/walgreens-launches-latest-ibeacon-pilot/ Some highlights from the article: Mobile and online Walgreens customers spend 6x as much as those who only shop in-store. 51 percent of their online customers were coming from mobile devices. iBeacon technology is part of the company’s large goal plan to build easily “clippable” digital coupons that customers can redeem via a bar...

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