• FiercePharmaMarketing Forum 2018
    27 2018 February

    FiercePharmaMarketing Forum — March 6 – 7, 2018

    Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...

  • 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

  • SEO SEM word cloud
    27 2017 November

    SEO and SEM for Digital Marketers — Part 1

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine...

  • Blockchain and Bitcoin for Digital Marketers
    22 2017 July

    Blockchain and Bitcoin for Digital Marketers

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and...

Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment plans becoming commonplace. Find out how pharma can best use tools like Siri and Alexa as beyond-the-pill help for patients...

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Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital...

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SEO and SEM

SEO and SEM for Digital Marketers — Part 2

December 11, 2017 | 0 Comments

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known.  In the first part of the SEO/SEM series I covered the basics of what is...

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SEO SEM word cloud

SEO and SEM for Digital Marketers — Part 1

November 27, 2017 | 0 Comments

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities...

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Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized, and secure protocol...

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Big Data - Stop Measuring, Start Doing

Stop Measuring, Start Doing

June 30, 2017 | 0 Comments

David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.”  As I sat in a brainstorming meeting  I began the see the...

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Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit EnterpriseMarketer.com to check out the whole show and post!  Or check out Enterprise Marketer on facebook:  https://www.facebook.com/enterprisemarketer/videos/743670245809660/ About the players:...

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Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy...

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In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session,...

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Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone in their search for information that can be aligned to their strategies.  It doesn’t exist because IoT technology companies aren’t...

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