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April 2009 - Chief Marketing Engineer

Month: April 2009

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New Media: Market Development or Penetration?

April 22, 2009 | 0 Comments

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in general.  I’d like to take...

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Book Review: Good to Great

April 17, 2009 | 0 Comments

Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful.  Though Collins markets it...

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Book Review: Leadership and Self Deception

April 17, 2009 | 0 Comments

The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler. The Arbinger Institute did a great job of explaining their theory as will serve you well in both business...

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