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August 2009 - Chief Marketing Engineer

Month: August 2009

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Case: Small Buisness In The Cloud

August 31, 2009 | 0 Comments

Kim is a friend, talented professional photographer, and owner of TwoRoads Studio .  She wanted to sell some of her prints online so she came to me to help make that happen.  TwoRoads is just...

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Marginal Non-Negative Impact

August 22, 2009 | 0 Comments

You send emails every day.  You send an email to a friend or colleague, and it goes through.  Occasionally you check the spam folder to see if anything important was missed.  Usually it wasn’t.  Spam...

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When Value Added Does Not Add Value

August 17, 2009 | 1 Comments

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious that you really don’t know...

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The Value Of An Ad Not Seen

August 10, 2009 | 0 Comments

What is the value of an ad not seen?  Worse yet, what is the value of an ad seen but not acted upon?  For years we as marketers have worked hard to turn the Internet...

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I Want To Be An Intern

August 3, 2009 | 0 Comments

I want to be an intern.  Sounds crazy, right?  Interns get all bunk jobs others don’t want, right?  They got the radio jobs when radio was the new media no one believed in.  They got...

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