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July 2009 - Chief Marketing Engineer

Month: July 2009

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The Dark Side of Social Networking

July 27, 2009 | 0 Comments

As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them.  We, for the most part, have good (read legal) intentions.  Much...

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Tappers vs. Listeners: Who’s Who?

July 20, 2009 | 0 Comments

Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to adequately convey their message to...

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The best and brightest minds in your industry don’t work for you.  Well, some might, maybe one, but the vast majority do not.  This leaves you two options:  one, attempt to identify, locate, and hire...

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The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs,...

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Father’s Day & Independence Day

July 4, 2009 | 0 Comments

Father’s Day, arguably the most active barbecue purchasing day of the year, is celebrated within a month of Independence Day, the most active barbecue using day of the year.  Coincidence or marketing genius?  You decide 🙂...

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