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Big Data - Stop Measuring, Start Doing

Stop Measuring, Start Doing

June 30, 2017 | 0 Comments

David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a...

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Grandpa Still Takes His Phone Out Of His Pocket

February 9, 2015 | 1 Comments

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the jolly masses was, “did you...

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The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in...

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http://www.theguardian.com/technology/2014/may/01/apple-headphones-heart-rate-blood-pressure-leak-claims Apple’s next headphones to track heart rate and blood pressure, leak claims Apple will break into the wearables market by incorporating sensors in headphones to measure heart rate and blood pressure, according to a...

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Walgreens Launches Latest iBeacon Pilot

May 2, 2014 | 0 Comments

http://www.pymnts.com/news/2014/walgreens-launches-latest-ibeacon-pilot/ Some highlights from the article: Mobile and online Walgreens customers spend 6x as much as those who only shop in-store. 51 percent of their online customers were coming from mobile devices. iBeacon technology is...

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Mobile SEO

February 13, 2014 | 0 Comments

In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results.  Here are some quick take-aways that can not only improve your customers’ experiences, but both...

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Google Cloud Platform has added support for HIPAA-mandated Business Associates Agreements (BAAs), which will help health care organizations comply with the Health Insurance Portability and Accountability Act when using the Google Cloud Platform for their...

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This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing...

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My Week With Google Glass

February 7, 2014 | 0 Comments

Just over a week ago I got an offer I couldn’t refuse. A friend and colleague, Bill Evans, had been accepted into the explorer program and was offering me the chance to try out Google...

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Five Trends from AdAge Digital 2013

May 22, 2013 | 0 Comments

In April I had the good fortune to attend the 2013 AdAge Digital Conference in New York. It was a fantastic and informative event with many thought leaders and lots of great presenters. As they...

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