• Intro to AI for Digital Marketers
    09 2019 March

    Intro to AI for Digital Health Marketers

    Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like deep learning, and...

  • Blockchain and Bitcoin for Digital Marketers
    22 2019 February

    Blockchain and Bitcoin for Digital Marketers

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and...

  • FiercePharmaMarketing Forum 2018
    27 2018 February

    FiercePharmaMarketing Forum — March 6 – 7, 2018

    Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...

  • 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

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It’s A Kind Of Magic

February 8, 2012 | 0 Comments

There’s no big secret to magic outside of the magician’s ability to understand how a person thinks.  As magicians they’ve taught themselves to push the limits of our faith in our ability to comprehend and judge the world around us.  Sometimes a new technology will hit the market which is “before its time” and effectively stump us in the same way a...

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The Cat in the Hat & SEO

November 16, 2011 | 1 Comments

In the mid-1950’s Theodor Geisel was supplied a list of 348 words every six year old should know and was challenged by his friend to use them in a story for kids no more than 225 words long.  A few short months later Ted, now the famous Dr. Seuss, completed one of his best known works The...

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In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference...

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Technology Partners 4 Life

April 25, 2011 | 0 Comments

It’s a given that as computing power increases and size decreases technology is becoming both more prevalent and more mobile resulting in applications transitioning from something we use to something which integrates into our lives.  This fundamentally core change in the way we view technology has triggered a paradigm shift from products we purchase to...

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Traditionally the Technical Lead has been synonymous with lead programmer, senior software engineer, or senior application developer. They serve as both the primary contact and technical representative to the agency, as well as the lead architect and engineer on the project with direct responsibility to the outcome of the product. Within the context of a...

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Technology as a Creative Discipline

February 19, 2011 | 0 Comments

A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs.  This idea stuck in my brain such that I began considering the artistry of everything around me eventually focusing on the technical solution I...

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You Know Me Too Well….

December 22, 2010 | 0 Comments

I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two weeks.  Most days I order a bagel with butter, but some days I’m in the mood for an egg sandwich. ...

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Almost daily I hear news on the economic situation we have in the US.  Almost daily, for the past several years.  Sure unemployment is topping 10% nationally and is still on the rise, but is that really a reason for retailers to give stuff away for free or even at a loss just to get...

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Automating Yourself Out of a Job

August 12, 2010 | 0 Comments

When I use the phrase “automating yourself out of a job” I bet your mind jumps directly to efficiency, manufacturing, production, and making tasks so easy one person can do the work of seven or even seventeen.  Sure, that’s a large part of it, but there’s another part.  A trend I’ve been seeing for a while now where we use technology...

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Multi-Cultural Social Media

February 25, 2010 | 0 Comments

Social media brings about the possibility for discovery of people like us with interests like ours without regard to who they are.  It enables discussion without regard for who is on the other side.  We may disagree elsewhere — religion, politics, etc. — but today, here, we come together to discuss what we have in...

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