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June 2009 - Chief Marketing Engineer

Month: June 2009

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Marketing In A Reputation Based Economy

June 30, 2009 | 0 Comments

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with...

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Why Your New Media Campaign Failed

June 24, 2009 | 2 Comments

Passion & Greed.  That’s it.  Those two words account for so much failure in new media, I can’t even begin to tell you.  But I can tell you why, and you can fix it....

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The Right Way to Market New Media

June 19, 2009 | 0 Comments

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best. ...

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AdAge: How Would You Pitch the GM Account?

June 18, 2009 | 0 Comments

Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives.  Many of them had some great ideas.  All of them danced...

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A Perfect Social Networking Analogy

June 16, 2009 | 0 Comments

I first saw this on Seth Godin’s blog .  It’s a perfect analogy for social networking, tipping points, spinning the flywheel, etc….  All strangers.  All sharing a common interest.  All starting with one dedicated person. ...

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The Flip Side of New Media

June 12, 2009 | 0 Comments

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing 2.0.  We’re not going to...

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The Best Day to Send an Email

June 8, 2009 | 0 Comments

Browsing the message boards the other day I saw someone posted the question: "what’s the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped out at me, i.e. it...

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There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn’t about being good.  It’s about being...

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