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May 2009 - Chief Marketing Engineer

Month: May 2009

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The Value of New Media Marketing

May 27, 2009 | 0 Comments

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn’t you?  New media marketing is different.  New media isn’t about...

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New Media Retention Marketing

May 24, 2009 | 0 Comments

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail...

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New Media Brand Loyalty

May 21, 2009 | 0 Comments

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being...

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New Media Marketing Matrix

May 20, 2009 | 0 Comments

Today’s fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That’s where New Media marketing comes in.  Traditionally you could opt to send a direct...

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New Media Marketing Mentality

May 17, 2009 | 0 Comments

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send a mass email or put...

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Brand marketing vs. personal sales

May 12, 2009 | 0 Comments

Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies.  Currently personal sales seems to be a...

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