FiercePharmaMarketing Forum 2018

FiercePharmaMarketing Forum — March 6 – 7, 2018

Published On February 27, 2018 | By mbalogh | Blog, Events

Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma

Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment plans becoming commonplace. Find out how pharma can best use tools like Siri and Alexa as beyond-the-pill help for patients and learn about some of the big opportunities for pharma marketers to use artificial intelligence.

MODERATOR:
BETH SNYDER BULIK, Contributing Writer, FIERCEPHARMAMARKETING

PANELISTS:
MATTHEW BALOGH, Senior Director, Content Engineering
STEPHEN RANJAN, Executive Director – Global Marketing, Customer Solutions & Innovation, MERCK

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