November 7th, 2016: Clinical Trials & IoT Forum — Cambridge, MA
Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA. Participants will see that they are not alone in their search for information that can be aligned to their strategies. It doesn’t exist because IoT technology companies aren’t aligned to solve pharma-specific challenges… yet. Here are a few things Matt will be discussing: IoT companies are agile, innovative, and skilled at making everything sound great, so we’ll talk about how your strategy influences your technology. We’ll discuss practical ways to cut through solutions seeking problems and get to the core value proposition for your brand. Important steps and technical considerations for researching IoT and aligning them to your brand strategy.