PROFESSIONAL PROFILE
EXPERIENCED digital health marketing leader combining 20 years of global executive-level digital health leadership with a Marketing MBA and hands-on software engineering. Specializing in innovation, transformation, implementation, and measurement of digital marketing strategies in the pharmaceutical industry.
VISIONARY LEADER focused on digital transformations and growth through process and platform optimization, digital partnerships, data-driven insights, and multi-channel strategies to build scalable solutions.
SKILLED COMMUNICATOR, speaker, blogger, and podcaster, leveraging deep knowledge of business, technology, and healthcare to bridge the communication gap between leading edge digital technologies and company needs.
RECENT PROFESSIONAL HISTORY
Melinta Therapeutics (January 2018 – Present)
A biopharmaceutical company specializing in infectious disease to meet the continually evolving threat of bacterial infections by developing, and commercializing a continual stream of novel antibiotics.
Head of Digital Marketing
Head of digital strategy and implementation for non-personal and the digital enablement of personal Sales & MSL teams, corporate branding and PR, combining my marketing experience with data, analytics, and technical background.
- Lead corporate rebranding including positioning, logo, tagline, PR, digital, social, and training
- Head of digital marketing and Strategy for five US marketed brands
- Leverage data, analytics, and interviews to build a comprehensive patient and professional journey.
- Create digital strategy to align and optimize against brand and organizational goals.
- Build and execute digital strategy including budgeting, RFP, project management, and approvals.
- Track and report department status to Executive Committee.
- Data wrangling, analysis, and automation for data-driven insights and recommendations.
Senior Director, Analytics and Digital Strategy
Commercial digital strategy and data systems lead focused on the integration of data-driven insights and efficiencies within the organization.
- Build and execute digital strategy including strategy, RFP, project management, and approvals.
- Data strategy to align and optimize commercial data sources, contracts, platforms, reports, and analytics.
- Optimization and execution of quarterly Sales IC plans including territories, goal setting, and attainment.
- Day-to-day Operations of data systems and digital marketing, including vendors, budgets, and projects.
- Data wrangling, analysis, and automation for data-driven insights and recommendations.
Senior Director, Digital Strategy and Innovation, Medical Affairs
Focused on the optimization of resources through effective digital processes, platforms, and programs to understand both internal and external unmet needs and implement solutions.
- Optimize and automate workstreams and process to build a high-performing, multi-faceted organization.
- Integrate data systems and set the organizational data vision for integration, consolidation, and reporting.
- Oversight of digital resources including web, mobile, social, Veeva, LMS, data, and analytics platforms.
- Digital strategies for Medical Affairs, Medical Information, and MSL enablement.
The Medicines Company (March 2016 – January 2018)
A biopharmaceutical company specializing in infectious disease and cardiovascular treatments.
Senior Director, Digital Strategy and Innovation, Medical Affairs
Worked directly with Commercial and Medical Affairs teams to build multi-channel insights, strategies, solutions, and reporting. Focused on digital partnerships, CRM and data solutions, websites and mobile apps, remote training, medical information, analytics, and customer-facing tools.
- Centralize data to create a CRM/marketing automation and unified multi-channel analytics platform.
- Architect and implement intelligent component content management system (CCMS) for content reuse.
- Leverage usability testing and analytics to build user journeys, experiences, and content mapping.
- Cultivate and manage partnerships, manage vendors, teams, and projects.
- Led cultural and procedural digital transformation aligned with legal and regulatory requirements.
Ogilvy CommonHealth Worldwide (March 2011 – March 2016)
Part of WPP Health, the largest global healthcare marketing and behavior change agency network.
Chief Technology Officer (CTO)
Researched, recommended, and deployed technical and strategic teams that delivered innovative digital solutions for top pharmaceutical brands. Reduced friction and removed barriers across cross-functional units, technology partners, and technology suppliers to maximize business results while lowering costs.
- Founded and led the Digital Innovation Lab that incubated award-winning solutions for global brands.
- Championed and grew digital strategy and user experience specialties for strategic business advantages and cost savings.
- Built digital partnerships ranging from digital health startups to Google, Apple, and IBM Watson.
- Advised digital health startups through various incubators and shark tanks.
- Transformed the organization through digital processes, systems, and offerings.
- Evaluated build vs. buy vs. partner and led a multi-national technology services team to make it happen.
MRM Worldwide (March 2010 – March 2011)
Top 10 digital agency by size, focused on Customer Utility in digital relationship marketing.
VP, Director of Technology
Audit and refined digital processes and built a digital team while leading The Home Depot, one of the largest global retailers. Delivered CRM solutions for The Home Depot, IBM, BMS, US Army, Novartis, Diageo (Baileys, Smirnoff, Crown Royal), Novartis, and Janssen. Identified new technologies, vendors, and partnerships.
- Audited and refined digital processes to facilitate digital transformation and gain interoffice efficiencies.
- Identified and evaluated new technologies, vendors, and partnerships based in user-experience insights.
- On-boarded and led the digital services team for The Home Depot, one of the largest global retailers.
- Delivered CRM strategies and solutions for The Home Depot, IBM, BMS, US Army, Novartis, Diageo (Baileys, Smirnoff, Crown Royal), Novartis, and Janssen.
- Provided leadership and oversight of all development teams.
OTHER POSITIONS INCLUDE
Seraphim Internet Solutions, LLC (February 2002 – July 2012)
Co-Founder
As an MBA and professional software engineer, I co-founded Seraphim to specialize in innovating demand generation, social media, and cloud technologies larger organizations were not agile enough to take on. Working with a variety of clients gave me the opportunity to expand into small business relationship management.
Euro RSCG Discovery (September 2002 – March 2010)
Senior Software Engineer
As a senior innovator, leader, mentor, and senior software engineer I worked hard to grow the organization and exceed the business needs of our clients by championing innovation and data-driven approaches to marketing as the Lead Engineer and Architect on multiple CRM suites servicing global clients IBM and Diageo among others.
Simstar Internet Solutions (August 2001 – February 2002)
Associate Development Manager
As a team leader, resource manager, senior software engineer, and role model in the fast-paced restructuring and rapid growth of a major pharmaceutical Internet solutions company my primary responsibilities included client communication, requirements analysis, lead engineer and architect, mentor, and project manager.
RECENT SPEAKING & PUBLISHING
As a digital leader specializing in innovation and user experiences I directly influence the causes, effects, and overall results of multi-channel decisions and, as an MBA and healthcare executive, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others.
- Podcast & Blog
- Rx Digital Marketing (rxdigitalmarketing.com)
- 501Companion Vlog/Podcast (https://501c3lookup.org/501-companion-podcast)
- Public Speaking
- Intelligent Content Conference (ICC), Las Vegas, NV
- 1st Annual Enterprise Marketer Poker Game, Las Vegas NV
- 5th Content Marketing for Life Sciences, Philadelphia, PA
- Clinical Trials & IOT Forum, Cambridge, MA
- Digital Pharma East, Philadelphia, PA
HANDS-ON TECHNICAL EXPERIENCE
Maker: Makerbot Replicator 2x, Makerbot Replicator, Ultimaker 2, Makerware, Cura, Arduino
Mobile: xCode, Objective-C, Java, ADT, Google Glass, PhoneGap, iOS, Android
Languages: php, Perl, Java, R, OO-JavaScript & json, ASP 3.0, ColdFusion, Hibernate
Frontend: Bootstrap, jQuery, xml, xsl, xpath, CSS, HTML
Operating Systems: Windows, Linux, Mac OS X, FreeBSD, Unix, iOS, Android
Databases: MySQL, DB2, Oracle, Microsoft SQL Server, Sybase
Services: Apache, CQ 5.5, Microsoft IIS, Tomcat, JBoss, WordPress, Drupal, Squid
Business Applications: Microsoft Project, Adobe Photoshop, Microsoft Office
Technical Project Management: Applications of Web 2.0 to Marketing & Consumer Intimacy, SOA, Requirements analysis, SDLC, project estimation, budget management, client & resource management, team leadership, interviewing & hiring, Internet application architecture, General Server Management & Security, UI & Web Usability
EDUCATION & CERTIFICATIONS
MBA, Fairleigh Dickinson University, Silberman College of Business
Jan 2006 – Nov 2008
The AACSB internationally accredited Silberman College of Business is nationally ranked Top 20 by The Princeton Review and Entrepreneur Magazine, and honored in Princeton Review’s 2007 edition of Best Business Schools.
- MBA with concentrations in Marketing and Entrepreneurship (3.93 gpa)
- Beta Gamma Sigma International Honor Society
BS, Rutgers, The State University of New Jersey, Cook College
Sept 1995 – Jan 2000
- Bachelor of Science, Computer Science
- Minor, Environmental Business Economics
Harvard University, HarvardX Professional Certificate in Data Science
September 2019
- Data Science: R Basics
- Data Science: Visualization
Wharton Online Digital Marketing Professional Certificate Program
March 2018
- Marketing Analytics: Data Tools and Techniques
- Selling Ideas: How to Influence others and Get Your Message to Catch On
MIT Professional Education Digital Programs
May 2016
- Internet of Things: Roadmap to a Connected World
Stone River eLearning
April 2016
- Health IT Security Proficiency (CHITSP)
Google Glass Explorer Program
January 2014
- Google Glass Explorer
- iPhone and Android Developer
Enterprise JavaBeans and J2EE training certification, Hands On Technology Transfer, Inc (HOTT)
June 2006
Adobe CQ5.5 Training, part of the Adobe Online Marketing Suite
Jan 2013 – Feb 2013
- Adobe CQ 5.5 Developer Training
- Adobe CQ 5.5 Advanced Developer Training
ACTIVITIES
Nitrox and semi-closed circuit rebreather certified dive master in training scuba diver, Rutgers SCUBA club, guitarist, drummer, recording technician, paintball player, volleyball player, fresh and salt water fisherman, water and snow skier, tennis player, road cyclist. I also host, administer and develop my personal web site initiatives and local network.
