Resume

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Matthew Balogh, MBA
matt.balogh@gmail.com
PROFESSIONAL PROFILE

Matt Balogh leads Content Engineering, part of Content Strategy, for The Medicines Company, a New Jersey based biopharmaceutical company working directly with the Global Health Science and Infectious Disease brand teams to deliver authentic, scalable, data-driven systems and strategies to improve health outcomes for patients.

Matt leverages his deep understanding of business, technology, and digital health to save lives and alleviate suffering through timely and appropriate communication of information to those that need it most, when they need it most. Utilizing innovative technologies and partnerships, Matt transforms healthcare journeys, improves the economics of healthcare, and impacts the survival and wellbeing of people.

RECENT PROFESSIONAL HISTORY
Senior Director Content Engineering, The Medicines Company
March 2016 – Present

Delivering authentic healthcare innovation worldwide is more challenging and complex than ever. I am the lead Content Engineer working directly with the Global Health Science and Infectious Disease brand teams to build the strategies, systems, and data that enable multi-channel strategy and intelligent content.

Additional responsibilities include:

  • Architect and implement an enterprise component content management system (CCMS)
  • Support and grow the Global Health Science and Medical Information team systems
  • Create a marketing automation and unified multi-channel analytics platform
  • Build platforms and partnerships to support the Infectious Disease brand teams

Chief Technology Officer, Ogilvy CommonHealth Worldwide
April 2014 – March 2016

As digital has permeated throughout all aspects of healthcare, and life in general, and with new technologies consistently bringing forth new opportunities and barriers, my role is to understand the nuances and complexities of and effectively deploy innovative digital solutions within a global healthcare organization.

Additional responsibilities include:

  • Founded the OCH Innovation Lab to focus digital innovation on solving business challenges
  • Create and manage partnerships ranging from digital health startups to Google, Apple, and IBM Watson
  • Assess digital trends and evaluate the impact and opportunities for our organization and clients
  • Evaluates build vs. buy vs. partner and lead a multi-national technology services team to make it happen

SVP, Director of Technology, Ogilvy CommonHealth Worldwide
March 2011 – April 2014

In today’s competitive marketplace organizations need to intimately know, understand, and deliver real contextual value to customers on their terms in an increasingly mobile and social world. To do that, we must know, understand, and experience the complex technologies that make it possible. I make that happen.

Additional responsibilities include:

  • Published thought leader and speaker on the future of digital healthcare and marketing
  • Created Digital Strategy and User Experience specialties, and founded the Digital Innovation Lab
  • Partnered with global OCH offices and mobile@ogilvy, social@ogilvy, commerce@ogilvy, and Ogilvy One

Successful projects include:

  • Redefined the digital strategy and user experience rolls and incorporated into a new agency process
  • Established global inter-agency partnerships to utilize multiple global resources and knowledge shares
  • Launched the first iPad detail within J&J’s proprietary environment and assisted with the debugging and refining of the environment itself laying the foundation for digital detailing standards
  • Launched global enterprise asset management portal for J&J which standardized brand communications generating significant savings in global asset development and deployment
  • Became the preferred agency for all GSK US Pharma SKURA-based digital detail implementations on iPad
  • Launched the first in-field Microsoft Kinect based convention application for Medtronic
  • Created a Virtual Care Coach application and CRM campaign through Suboxone’s Here to Help program
  • Lead and launched multiple education based gaming applications for BMS, J&J, and Medtronic
  • Utilized social in pharmaceuticals for awareness and informational PR campaigns with J&J and BMS
  • Launched an HCP focused patient communication tool dubbed Leaflet Builder for GSK
  • Pioneered an internal digital communication project “wall” which was the centerpiece of Ogilvy CommonHealth’s Global Digital Summit

VP, Director of Technology, MRM Worldwide
March 2010 – March 2011

As the VP, Director of Technology for MRM Worldwide my core responsibility was to grow, organize, and support the digital wing of the organization by overhauling agency process, facilitating interoffice collaboration, cultivating relationships, and growing a strong core technical team.

Additional responsibilities include:

  • Audit and refined digital processes to facilitate digital integration and gain interoffice efficiencies
  • Identified and evaluated new technologies, vendors, and partnerships based in user experience insights
  • Provided leadership and oversight of all development teams
  • Rapidly on boarded and lead The Home Depot, one of the largest retailers in the world

Successful projects include:

  • Overseeing the marketing technology backbone and CRM wing of ETS for TOEFL, GRE, TOEIC, and Praxis through brand-based marketing websites, customized logic-based email and SMS campaigns, social sites, and international rich media
  • Overhauling the new infrastructure and executing campaigns for Applebees.com including Veteran’s Day resulting in over 1 million meals served, 25k facebook likes (+10%), 1k twitter followers (+30%), a 215% increase in site visits and nearly 11k messages of thanks on the blog
  • Rearchitected an advanced online search tool for Century21
  • Developed mobile pharmaceutical iPhone application zAssistant and facebook page for Sunovion’s Lunesta
  • Developing online marketing applications for pharmaceutical client BMS including myCMLcare.com, unbranded CML treatment companion, Faces of Orencia patient ambassador web overlay and RALivng.com and RealRALiving.com site refreshes
  • Architected pharmaceutical security model for application development of both anonymous and non-anonymous data enabling multi-device support
  • Overseeing the ongoing successful delivery of 10,000,000 emails weekly through third party email service provider (ESP) ExactTarget with CRM platform Epiphany integrated list generation
  • Increased profitability and relevancy while lowering risk, overhead, and lifecycle duration through email build automation and intelligent vendor integration utilizing Ektron, ExactTarget, ShopLocal, and Amazon’s S3 hosting for millions of personalized emails weekly
  • Re-launched The Home Deopt club site HomeDepotGardenClub.com in June 2010 utilizing Gigya Connect, Endeca, ShopLocal, Ip2Location, weather.com, and BrightCove web services increasing registration conversions by 25% and increasing referrals to HomeDepot.com
  • Integrated social sign-on to The Home Depot club site HomeImproverClub.com in July 2010 utilizing Gigya Connect and BrightCove resulting in a 15% registration conversion increase
  • Executed a HomeDepot.com home page take-over on Earth Day (their retail Christmas in the spring)
  • Implemented the JIRA system for task and bug tracking consolidating information into one space reducing confusion, overhead, and risk
  • Programmatically and procedurally streamlined the internal resourcing process across all departments
OTHER POSITIONS INCLUDE
President & Co-Founder, Seraphim Internet Solutions, LLC
February 2002 – July 2012

As an MBA and professional software engineer I co-founded Seraphim to specialize in innovating Internet marketing applications larger organizations are not agile enough to take on. Working with a variety of clients gave me the opportunity to expand beyond corporate technology management into small business relationship management. Seraphim specialized in online presence, social media, and cloud technologies.

Successful projects include:

  • Combining the services of Flickr, Google Checkout, Yahoo! Business, Google Analytics, and WordPress into a comprehensive and professional web portal for TwoRoads Studio photography
  • Advising on the establishment of the online and new media presence of Daidone Fanelli Assocaiates, a member of the John Hancock financial network
  • Establishing the online presence and photo gallery for Chrysaliz Design, LLC
  • Promoting marketing and technical innovation through Seraphim’s Innovation Presentation™ series
  • Helping companies go green and save money by promoting cloud technologies and virtualization

Senior Software Engineer, Euro RSCG Discovery
September 2002 – March 2010

As a senior innovator, leader, mentor, and engineer I worked hard to grow the organization and exceed the business needs of our clients by championing innovation and new technology approaches to marketing and pulling the work through as Lead Engineer and Architect on multiple CRM suites.

Additional responsibilities include:

  • Promoted an overall cutting edge corporate portfolio through innovative RFP solutions
  • Championed innovation and new technology education through interactive presentations and mentoring
  • Stayed abreast of innovations in marketing technology through formal education, an extensive book collection, and regular participation within top industry social media forums

Successful projects include:

  • Managed Discovery’s Marketing Communication System (MCS) Relationship Marketing Suite (RMS) which extends the demand generation and direct marketing services into segment management and more granular individual prospect profile management
  • Architected and lead the development team who built IBM’s Social Media Aggregator featured on site at IBM Impact 2010 and online at http://www-949.ibm.com/social/impact integrating twitter, blogs, flickr, youtube, and polldaddy
  • Managed interactive global product launch website for New Balance with parallel and integrated microsites and user accounts (Club NB) having CRM components and a CMS backend
  • Managed relationship management tools and reports for IBM DTC and B2B marketing on IBM VRM framework
  • Managed interactive Diageo websites for Guinness 1759 society and Baileys US marketing campaigns

Associate Development Manager, Simstar Internet Solutions
August 2001 – February 2002

As a team leader, resource manager, role model, and senior engineer in the fast-paced restructuring and rapid growth of a major pharmaceutical Internet solutions company my primary responsibilities included client communication, requirements analysis, lead engineer and architect, mentor, and technical project manager.

Successful projects include:

  • Successfully lead and launched initiatives for multi-national pharmaceutical clients: Wyeth-Ayerst, Novatis, Bristol-Meyers Squibb, Snofi~Synthelab, Biomatrix, American Home Products, Pharmacia, and Bayer
  • Conceptualized, designed, and built an internal custom time system saving an estimated $100k annually while streamlining the process and providing more accurate, real-time, budgeting, reporting, and error logging
  • Technical liaison for both our clients and internal administration regarding technical infrastructure

Site Supervisor, Rutgers University Computer Services
November 1995 – March 2000

Senior Site Manager for four computing facilities on two Rutgers campuses. Responsible for hiring, training and supervision of 85 student computer aids, four senior aids, and four assistant site managers, in addition to founding and managing the computer repair team for the Rutgers, New Brunswick student computer labs, and responsibilities for all aspects of the facilities.

Successful projects include:

  • Managed all aspects of facility and staff including resource allocation, reviews, and training
  • Established, trained, and managed the computer repair team for the Rutgers, New Brunswick Campus
  • Initiated a consistent orientation and training curriculum and designed a performance evaluation guide
  • Initiated and administered web development and technical classes for campus organizations
  • Innovated, designed and engineered a cross-campus, integrated, web based, tracking system which:
    • Tracks and records employee records resulting in a uniform inter-campus file system
    • Records supervisor work history and employee evaluations resulting in increased employee satisfaction
    • Tracks problems resulting in greater facility uptime and quicker service turnaround
RECENT SPEAKING & PUBLISHING

As a digital marketing leader specializing in innovation and user experiences I directly influence the causes, effects, and overall results of multi-channel marketing decisions and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others.

Recent speaking events include:

  • 5th Content Marketing for Life Sciences, Philadelphia, PA
  • Clinical Trials & IOT Forum, Cambridge, MA
  • Digital Pharma East
  • Intelligent Content Life Sciences & Healthcare
  • PODCAST: Rx Digital Marketing (rxdigitalmarketing.com)
  • PODCAST: The Tech Dads Podcast (techdadspodcast.com)

For the list of most recent publications, please see the publications area of this website

HANDS-ON TECHNICAL EXPERIENCE

Maker: Makerbot Replicator 2x, Makerbot Replicator, Ultimaker 2, Makerware, Cura, Arduino
Mobile: xCode, Objective-C, Java, ADT, Google Glass, PhoneGap, iOS, Android
Languages: php, Perl, Java, OO-JavaScript & json, ASP 3.0, Hibernate, xml, xsl, xpath, CSS, HTML, AJAX & Web 2.0
Operating Systems: Windows, Linux, Mac OS X, FreeBSD, Unix, iOS, Android
Databases: MySQL, DB2, Oracle, Microsoft SQL Server, Sybase
Services: Apache, CQ 5.5, Microsoft IIS, Tomcat, JBoss, WordPress, Drupal, Squid
Business Applications: Microsoft Project, Adobe Photoshop, Microsoft Office
Technical Project Management: Applications of Web 2.0 to Marketing & Consumer Intimacy, SOA, Requirements analysis, SDLC, project estimation, budget management, client & resource management, team leadership, interviewing & hiring, Internet application architecture, General Server Management & Security, UI & Web Usability

EDUCATION & CERTIFICATIONS

MBA, Fairleigh Dickinson University, Silberman College of Business
Jan 2006 – Nov 2008

The Silberman College of Business is an AACSB International accredited College. Our entrepreneurship program has been nationally ranked Top 20 by The Princeton Review and Entrepreneur Magazine as well as honored in Princeton Review’s 2007 edition of Best Business Schools.

  • Masters of Business Administration (MBA) (3.93 gpa)
    • Concentrations in Marketing and Entrepreneurship
  • Beta Gamma Sigma International Honor Society

BS, Rutgers, The State University of New Jersey, Cook College
Sept 1995 – Jan 2000

  • Bachelor of Science, Computer Science
  • Minor, Environmental Business Economics

MIT Professional Education Digital Programs
May 2016

  • Internet of Things: Roadmap to a Connected World

Stone River eLearning
April 2016

  • Health IT Security Proficiency (CHITSP)

Google Glass Explorer Program
January 2014

  • Google Glass Explorer
  • iPhone and Android Developer

Enterprise JavaBeans and J2EE training certification, Hands On Technology Transfer, Inc (HOTT)
June 2006


Adobe CQ5.5 Training, part of the Adobe Online Marketing Suite
Jan 2013 – Feb 2013

  • Adobe CQ 5.5 Developer Training
  • Adobe CQ 5.5 Advanced Developer Training
ACTIVITIES

Nitrox and semi-closed circuit rebreather certified dive master in training scuba diver, Rutgers SCUBA club, guitarist, drummer, recording technician, paintball player, volleyball player, fresh and salt water fisherman, water and snow skier, tennis player, road cyclist. I also host, administer and develop my personal web site initiatives and local network.

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