Matthew Balogh Speaking at Intelligent Content Conference 2017

Intelligent Content Conference — Las Vegas, NV

Published On May 30, 2017 | By mbalogh | Events, Uncategorized
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Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content

Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content.

Key takeaways:

  • It all sounds easy, until you actually have to do it
  • What was true last week may not be true tomorrow
  • You can plan for the unknown, if you know how storytelling works

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