Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy and execution.
Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy who combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that change behavior.
Matt is currently the Senior Director of Content Engineering, part of Content Strategy, with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts podcasts on martech, and marketing strategy in the healthcare industry. Matt has global experience implementing scaleable, data-driven, intelligent content systems.
Matt Balogh leverages his deep understanding of business, technology, and digital health to save lives and alleviate suffering through timely and appropriate communication of information to those that need it most, when they need it most. Utilizing innovative technologies and partnerships, Matt transforms healthcare journeys, improves the economics of healthcare, and impacts the survival and wellbeing of people.
Currently Matt leads Content Engineering, part of Content Strategy, for The Medicines Company, a New Jersey based biopharmaceutical company working directly with the Global Health Science and Infectious Disease brand teams to deliver authentic, scalable, data-driven systems and strategies to improve health outcomes for patients. His focus is on intelligent content through enterprise component content management, unified analytics and reporting, and marketing strategy and automation.
Formerly a C-level global executive in the healthcare industry Matt leverages his MBA as Chief Technology Officer, Innovation Lead, hand-on software engineer and architect, speaker, podcaster, and blogger to bridge the gap between leading-edge digital technologies, business objectives, and healthcare needs.
Prior to joining The Medicines Company Matt lead the the Technology and Innovation teams at Ogilvy CommonHealth Worldwide. As Chief Technology Officer his role was to understand nuances and complexities of, and effectively deploy innovative digital solutions within a global healthcare organization as digital continues to permeate throughout all aspects of healthcare, and life in general, and with new technologies consistently bringing forth new opportunities and barriers. There he:
- Founded the OCH Innovation Lab to focus digital innovation on solving business challenges
- Initialized and manage partnerships ranging from digital health startups to Google, Apple, and IBM Watson
- Created Digital Strategy and User Experience specialties
- Continually assess digital trends and evaluate the impact and opportunities for our organization and clients
- Lead a multi-national technology services team