Matt Balogh is an experienced digital marketing leader in the pharmaceutical industry focused in organizational growth and digital transformation by applying a rich history as a C-level global executive, software engineer, MBA, speaker, podcaster, and head of innovation.
Matt Balogh leads digital adoption in pharma by combining his dual Marketing and Entrepreneurship MBA with a degree in Software Engineering and two decades of professional experience to create the systems and strategies that support and inform content that changes behavior.
Matt is currently the Senior Director of Digital Strategy and Innovation with the Melinta Therapeutics Medical Affairs team. He is the former CTO of Ogilvy CommonHealth, a global network of healthcare communicators, where he also established and led the innovation team. He is an active speaker and hosts podcasts on martech and marketing strategy in the healthcare industry. Matt has global experience implementing scalable, data-driven, processes and intelligent content systems.
Matt Balogh leverages his deep understanding of business, technology, and digital health to save lives and alleviate suffering through timely and appropriate communication of information to those that need it most when they need it most. Utilizing innovative technologies and partnerships, Matt transforms healthcare organizations and journeys, improves the economics of healthcare, and impacts the survival and wellbeing of real people.
Matt is currently the Senior Director of Digital Strategy and Innovation with the Melinta Therapeutics Medical Affairs, a biopharmaceutical company, working directly with the Medical Affairs and Infectious Disease brand teams to deliver authentic, scalable, data-driven systems and strategies to improve health outcomes for patients. His focus is on digital strategies that optimize resources through enterprise component content management, unified analytics and reporting, and marketing strategy and automation.
Formerly a C-level global executive in the healthcare industry Matt leverages his dual Marketing and Entrepreneurship MBA as Chief Technology Officer, Innovation Lead, hands-on software engineer and architect, speaker, podcaster, and blogger to bridge the gap between leading-edge digital technologies, business objectives, and healthcare needs.
Prior to joining Melinta Matt led the Content Engineering team at The Medicines Company and was CTO leading the Technology and Innovation teams at Ogilvy CommonHealth Worldwide. As Chief Technology Officer he understood the nuances and complexities of, and efficiently deployed, innovative digital solutions within a global healthcare organization.
As digital continues to permeate throughout all aspects of healthcare, and life in general, and with new technologies consistently bringing forth new opportunities and barriers Matt is focused on transforming healthcare by using technology to address the most urgent needs. Recent accomplishments include:
- Specialization in organizational growth, cultural change, and the creation of digital process and supporting platforms.
- Founded the OCH Innovation Lab to focus digital innovation on solving business challenges.
- Built partnerships ranging from digital health startups to Google, Apple, and IBM Watson.
- Lead a multi-national technology services team.
- Continually assess digital trends and evaluate the impact and opportunities for our organization and clients.