Matt Balogh presenting Content Engineering at Intelligent Content Conference in Las Vegas, 2017
Social Bio:
Matt Balogh is a digital marketer with over 20 years of executive-level experience, a Marketing MBA, and hands-on data-driven strategy, execution, and team and vendor management. Specializing in innovation, efficiency, and effectiveness. Matt is a visionary leader that partners with Commercial and Executive leadership to create a roadmap and develop critical capabilities that solve problems and drive sales through operational efficiency and data-driven insights.
Speaking Bio:
Matthew K. Balogh, MBA, is a seasoned digital marketer with over 20 years of executive-level experience in driving marketing strategies and innovation. As a visionary leader, Matt partners with commercial and executive teams, leveraging his expertise in data-driven insights and operational efficiency to solve problems and drive sales. With a deep understanding of business, technology, and marketing, he bridges the communication gap between cutting-edge technologies and organizational needs.
With an MBA in Marketing and Entrepreneurship, Matt’s expertise lies in product launches, developing critical capabilities, establishing clear digital visions, and optimizing resources through effective digital processes. He has a track record of success in building high-performing teams, driving organizational growth, and fostering strategic partnerships with industry leaders. As a skilled communicator, Matt is an active speaker, blogger, and podcaster, leveraging deep knowledge of business, technology, and marketing to bridge the communication gap between leading-edge technologies and organizational needs.
Matt is currently the Head of Digital Marketing at Melinta Therapeutics where he has founded and led teams across data & analytics, inside sales, incentive compensation & territory deployment, and strategic brand segmentation. He has successfully led digital transformation initiatives and is the former CTO of Ogilvy CommonHealth, a global network of healthcare communicators, where he also established and led the Innovation Lab. Matt has global experience implementing scalable, data-driven, processes and intelligent modular content systems.
Resume Bio:
Matthew K. Balogh, MBA, is a seasoned digital marketer with over 20 years of executive-level experience driving marketing strategies and innovation. His goal is to leverage a deep understanding of business, technology, and digital health to save lives and alleviate suffering through timely and appropriate communication of information to those that need it most when they need it most. Utilizing innovative technologies and partnerships, Matt transforms healthcare organizations and journeys, improves the economics of healthcare, and impacts the survival and well-being of real people.
As a visionary leader, Matt partners with commercial and executive teams, leveraging his expertise in data-driven insights and operational efficiency to solve problems and drive sales. Through a deep understanding of business, technology, and marketing, he bridges the communication gap between cutting-edge technologies and organizational needs.
With an MBA in Marketing and Entrepreneurship, Matt’s expertise lies in product launches, developing critical capabilities, establishing clear digital visions, and optimizing resources through effective digital processes. He has a track record of success in building high-performing teams, driving organizational growth, and fostering strategic partnerships with industry leaders. As a skilled communicator, Matt is an active speaker, blogger, and podcaster, leveraging deep knowledge of business, technology, and marketing to bridge the communication gap between leading-edge technologies and organizational needs.
Matt is currently the Head of Digital Marketing at Melinta Therapeutics where he has founded and led teams across data & analytics, inside sales, incentive compensation & territory deployment, and strategic brand segmentation. He has successfully led digital transformation initiatives and is the former CTO of Ogilvy CommonHealth, a global network of healthcare communicators, where he also established and led the Innovation Lab. Matt has global experience implementing scalable, data-driven, processes and intelligent modular content systems.
As digital continues to permeate throughout all aspects of healthcare, and life in general, and with new technologies consistently bringing forth new opportunities and barriers Matt is focused on transforming healthcare by using technology to address the most urgent needs. Recent accomplishments include:
- Led the restructuring of the Melinta Data & Analytics team including sales reporting, incentive compensation, strategic targeting, ROI analysis, and territory alignment.
- Founded and leads the Digital Marketing team actively collaborating and supporting product launch and commercialization.
- Founded and led the Inside Sales practice to drive profitable growth of the organization through deep personal Sales collaboration increasing performance and Sales within the first six months.
- Developed the modular content and content reuse roadmap to create efficiency and consistency within the commercial content creation and approval process while lowering costs and time to market.
- Specialization in organizational growth, cultural change, and the creation of digital processes and supporting platforms.
- Founded the OCH Innovation Lab to focus digital innovation on solving business challenges.
- Built partnerships ranging from digital health startups to Google, Apple, and IBM Watson.
- Lead a multi-national technology services team.
- Continually assess digital trends and evaluate the impact and opportunities for our organization and clients.
