customer relationship cultivation

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The Right Way to Market New Media

June 19, 2009 | 0 Comments

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best. ...

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AdAge: How Would You Pitch the GM Account?

June 18, 2009 | 0 Comments

Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives.  Many of them had some great ideas.  All of them danced...

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The Best Day to Send an Email

June 8, 2009 | 0 Comments

Browsing the message boards the other day I saw someone posted the question: "what’s the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped out at me, i.e. it...

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New Media Marketing Matrix

May 20, 2009 | 0 Comments

Today’s fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That’s where New Media marketing comes in.  Traditionally you could opt to send a direct...

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