We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite? What happens when we come up with that great...
Read More →Kim is a friend, talented professional photographer, and owner of TwoRoads Studio . She wanted to sell some of her prints online so she came to me to help make that happen. TwoRoads is just...
Read More →You send emails every day. You send an email to a friend or colleague, and it goes through. Occasionally you check the spam folder to see if anything important was missed. Usually it wasn’t. Spam...
Read More →The concept starts as an organization who wishes to increase value to their customers. Not so bad. But what happens when this goes horribly wrong? Suddenly it becomes blatantly obvious that you really don’t know...
Read More →What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked hard to turn the Internet...
Read More →I want to be an intern. Sounds crazy, right? Interns get all bunk jobs others don’t want, right? They got the radio jobs when radio was the new media no one believed in. They got...
Read More →As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them. We, for the most part, have good (read legal) intentions. Much...
Read More →Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing. They contend marketers have too much information to adequately convey their message to...
Read More →The best and brightest minds in your industry don’t work for you. Well, some might, maybe one, but the vast majority do not. This leaves you two options: one, attempt to identify, locate, and hire...
Read More →The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs,...
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