Uncategorized

no image

Getting Back to Hyperlocalism

November 23, 2009 | 0 Comments

With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we’ve come to rely on the news industry...

Read More →
no image

Social Loyalty

November 16, 2009 | 1 Comments

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems...

Read More →
no image

Fun Theory

November 9, 2009 | 2 Comments

What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common?  People use them....

Read More →
no image

Marketing 2.0: It Feels So Good

November 2, 2009 | 0 Comments

There’s an expression: it’s like hitting your head with a hammer because it feels so good when you stop.  For years we’ve been bashing our customers over the head with marketing which, I guess, is...

Read More →
no image

Interruption Marketing At Its Worst

October 26, 2009 | 0 Comments

From slashdot , posted by kdawson on Friday October 23 @01:01PM: "On April 18, 2008, Apple Computer applied for a patent relating to an ‘invention’ that allows for showing advertisements within an operating system. The...

Read More →

According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.  There is no...

Read More →
no image

Failing to Succeed

October 12, 2009 | 1 Comments

Difficult and impossible are not the same thing, though they’re often treated that way.  For instance, I was called to join a meeting because the lead engineer told the user interface architect something was impossible. ...

Read More →
no image

Back To The Future

October 5, 2009 | 2 Comments

So there I was writing iPhone code when deja vu hit me.  Relatively slow processor, manually managing memory to decrease the overall footprint, relatively small harddrive, concern for data throughput.  I’ve been here before.  Hey,...

Read More →
no image

Context: What Are Your Customers Missing?

September 21, 2009 | 1 Comments

As a Washington Post experiment Joshua Bell, one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most valuable violins ever made stood...

Read More →
no image

It’s A People Question

September 14, 2009 | 0 Comments

Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "…substantially improve the accuracy of predictions about how much someone is going...

Read More →