new media

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The Bazerman Auction And Innovation

January 11, 2010 | 0 Comments

At Harvard Business School Max Bazerman is a professor of negotiation.  He starts each semester off the same way  — by auctioning off a $20 bill.  There are two rules to the Bazerman auction. First,...

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Getting Back to Hyperlocalism

November 23, 2009 | 0 Comments

With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we’ve come to rely on the news industry...

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Marketing 2.0: It Feels So Good

November 2, 2009 | 0 Comments

There’s an expression: it’s like hitting your head with a hammer because it feels so good when you stop.  For years we’ve been bashing our customers over the head with marketing which, I guess, is...

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According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.  There is no...

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It’s A People Question

September 14, 2009 | 0 Comments

Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "…substantially improve the accuracy of predictions about how much someone is going...

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Can Marketing Be Too Successful?

September 7, 2009 | 0 Comments

We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite?  What happens when we come up with that great...

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Case: Small Buisness In The Cloud

August 31, 2009 | 0 Comments

Kim is a friend, talented professional photographer, and owner of TwoRoads Studio .  She wanted to sell some of her prints online so she came to me to help make that happen.  TwoRoads is just...

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The Value Of An Ad Not Seen

August 10, 2009 | 0 Comments

What is the value of an ad not seen?  Worse yet, what is the value of an ad seen but not acted upon?  For years we as marketers have worked hard to turn the Internet...

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I Want To Be An Intern

August 3, 2009 | 0 Comments

I want to be an intern.  Sounds crazy, right?  Interns get all bunk jobs others don’t want, right?  They got the radio jobs when radio was the new media no one believed in.  They got...

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Tappers vs. Listeners: Who’s Who?

July 20, 2009 | 0 Comments

Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to adequately convey their message to...

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