I read an interesting ebook the other day. It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting. The cost of the book,...
Read More →What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked hard to turn the Internet...
Read More →Cred , short for street credit , slang for your reputation . Defined as: commanding a level of respect due to experience in or knowledge of issues affecting those environments. Cred is traditionally associated with...
Read More →In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?" This is a very Marketing 1.0 perspective on Marketing 2.0. We’re not going to...
Read More →Browsing the message boards the other day I saw someone posted the question: "what’s the best day to send an email campaign?". Immediately, the fundamental flaw with this question jumped out at me, i.e. it...
Read More →
