I want to be an intern. Sounds crazy, right? Interns get all bunk jobs others don’t want, right? They got the radio jobs when radio was the new media no one believed in. They got...
Read More →As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them. We, for the most part, have good (read legal) intentions. Much...
Read More →Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing. They contend marketers have too much information to adequately convey their message to...
Read More →The best and brightest minds in your industry don’t work for you. Well, some might, maybe one, but the vast majority do not. This leaves you two options: one, attempt to identify, locate, and hire...
Read More →The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs,...
Read More →Passion & Greed. That’s it. Those two words account for so much failure in new media, I can’t even begin to tell you. But I can tell you why, and you can fix it....
Read More →New media marketing is about being the best. Offer the best information. Have the best value for your customer. When you’re the best, people will follow you. When you’re not, people will follow the best. ...
Read More →Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives. Many of them had some great ideas. All of them danced...
Read More →I first saw this on Seth Godin’s blog . It’s a perfect analogy for social networking, tipping points, spinning the flywheel, etc…. All strangers. All sharing a common interest. All starting with one dedicated person. ...
Read More →In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?" This is a very Marketing 1.0 perspective on Marketing 2.0. We’re not going to...
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