brand strategy

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my...

Read More →
no image

The New New Social Business

March 9, 2012 | 0 Comments

I read an interesting ebook the other day.  It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting.  The cost of the book,...

Read More →
SEO

The Cat in the Hat & SEO

November 16, 2011 | 1 Comments

In the mid-1950’s Theodor Geisel was supplied a list of 348 words every six year old should know and was challenged by his friend to use them in a story for kids no more than 225...

Read More →
no image

The Future of Social Media and Marketing

January 19, 2010 | 2 Comments

The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer....

Read More →

The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs,...

Read More →
no image

Marketing In A Reputation Based Economy

June 30, 2009 | 0 Comments

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with...

Read More →