Social Bio:
Matt Balogh, MBA, is the Head of Digital Marketing for Melinta Therapeutics and a seasoned digital marketing leader with over 25 years of executive experience. Specializing in innovation, efficiency, and cross-functional collaboration, he has spearheaded transformative initiatives in digital strategy, product launches, commercial operations, and AI-driven solutions. Known for combining data-driven insights with hands-on execution, Matt excels in driving impactful and compliant outcomes across marketing, sales, promotional review, and organizational processes.
Speaking Bio:
Matt Balogh, MBA, is a seasoned digital marketing executive with over 25 years of experience driving innovation, efficiency, and compliant cross-functional collaboration. With expertise spanning digital strategy, product launches, commercial operations, and AI-driven solutions, he has successfully led transformative initiatives that deliver measurable business impact.
As Head of Digital Marketing at Melinta Therapeutics, Matt has managed vendors and budgets, crafted digital roadmaps, and played a key role in multiple product launches. He spearheaded a corporate rebranding effort and led the development of cutting-edge systems, including a GenAI-powered content authoring platform and AI-driven MLR pre-check tools, to enhance operational efficiency and compliance.
Matt’s leadership extends to commercial operations, where he co-chaired innovation initiatives and implemented modular content strategies to streamline processes. As the founder of a virtual Inside Sales team, he achieved a 3.5x ROI in its first year, driving revenue growth and operational excellence leading to the creation of a new, fully in-house team.
A collaborative team leader, Matthew leverages his deep expertise in marketing, technology, and compliance to orchestrate impactful customer experiences. His educational background includes an MBA in Marketing & Entrepreneurship and certifications in Data Science, Digital Marketing, and IoT. Known for blending strategic vision with hands-on execution, he is passionate about delivering innovative, compliant solutions that empower teams and drive success.
Resume Bio:
Matthew K. Balogh, MBA, is a seasoned digital marketer with over 25 years of executive-level experience driving marketing strategies and innovation. His goal is to leverage a deep understanding of business, technology, and digital health to save lives and alleviate suffering through timely and appropriate communication of information to those that need it most when they need it most. Utilizing innovative technologies and partnerships, Matt transforms healthcare organizations and journeys, improves the economics of healthcare, and impacts the survival and well-being of real people.
As a visionary leader, Matt partners with commercial and executive teams, leveraging his expertise in data-driven insights and operational efficiency to solve problems and drive sales. Through a deep understanding of business, technology, and marketing, he bridges the communication gap between cutting-edge technologies and organizational needs.
With an MBA in Marketing and Entrepreneurship, Matt’s expertise lies in product launches, developing critical capabilities, establishing clear digital visions, and optimizing resources through effective digital processes. He has a track record of success in building high-performing teams, driving organizational growth, and fostering strategic partnerships with industry leaders. As a skilled communicator, Matt is an active speaker, blogger, and podcaster, leveraging deep knowledge of business, technology, and marketing to bridge the communication gap between leading-edge technologies and organizational needs.
Matt is currently the Head of Digital Marketing at Melinta Therapeutics where he has founded and led teams across data & analytics, inside sales, incentive compensation & territory deployment, and strategic brand segmentation. He has successfully led digital transformation initiatives and is the former CTO of Ogilvy CommonHealth, a global network of healthcare communicators, where he also established and led the Innovation Lab. Matt has global experience implementing scalable, data-driven, processes and intelligent modular content systems.
As digital continues to permeate throughout all aspects of healthcare, and life in general, and with new technologies consistently bringing forth new opportunities and barriers Matt is focused on transforming healthcare by using technology to address the most urgent needs. Recent accomplishments include:
- Led the restructuring of the Melinta Data & Analytics team including sales reporting, incentive compensation, strategic targeting, ROI analysis, and territory alignment.
- Founded and leads the Digital Marketing team actively collaborating and supporting product launch and commercialization.
- Founded and led the Inside Sales practice to drive profitable growth of the organization through deep personal Sales collaboration increasing performance and Sales within the first six months.
- Developed the modular content and content reuse roadmap to create efficiency and consistency within the commercial content creation and approval process while lowering costs and time to market.
- Specialization in organizational growth, cultural change, and the creation of digital processes and supporting platforms.
- Founded the OCH Innovation Lab to focus digital innovation on solving business challenges.
- Built partnerships ranging from digital health startups to Google, Apple, and IBM Watson.
- Lead a multi-national technology services team.
- Continually assess digital trends and evaluate the impact and opportunities for our organization and clients.