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Stanhope, NJ		 MATTHEW K. BALOGH, MBA
matt.balogh@gmail.com
PROFESSIONAL PROFILE
Strong technical, digital marketing and organizational leader with an MBA and 15 years of hands-on professional digital marketing experience leading cutting-edge cross-channel, integrated CRM and demand generation solutions for clients such as The Home Depot, IBM, ETS, Century21, Diageo, BMS, Wyeth, Nextel, New Balance and more.
OBJECTIVE
In today's competitive marketplace organizations need to intimately know, understand, and deliver real value to customers on their terms in an increasingly competitive and digital world. As a leader, my goal is to make that happen through the adoption and implementation of best-in-class digital marketing strategies.
CORE COMPETENCIES
• Department, organization, and team leadership
• Ideation and innovative digital marketing solutions
• e-Marketing, CRM, and lead generation 		• Business analysis and innovative RFP solutions
• Project specification, estimation, and budgeting
• Superb presentation and communication skills

PROFESSIONAL HISTORY
Ogilvy CommonHealth Interactive Marketing: Parsippany, NJ
Vice President, Director of Technology		 March 2011 - Present
As the Technology Leader for Ogilvy CommonHealth Interactive Marketing -- MedAdNews's 2010 Agency of the Year -- my core responsibilities are to Technology and the pursuit of what's next for us, our industry, our clients, and their customers. We love Technology; we delight in interaction. At Ogilvy CommonHealth Interactive Marketing we're geeks, we're proud of it, and my role is to lead, organize, and focus that passion toward pharmaceutical interactive marketing. We live and love all things technology -- we immerse ourselves in it, every day. Technology is our world; innovation our passion. We evolve the neighborhood in which we live creating uncommon worlds in the digital space, defining simple solutions for complex ideas. The bottom line is we're the geeks of Ogilvy CommonHealth -- the most innovative you'll ever work with.

MRM Worldwide: Princeton, NJ
Vice President, Director of Technology		 Sept 2010 - March 2011
As the VP and Director of Technology for MRM Worldwide, one of the top five digital agencies in the world, my core responsibility is to support, organize, and grow the organization by refreshing the agency process, facilitating interoffice cohesion and collaboration, cultivating vendor relationships and growing a strong core technical team. Additional responsibilities include:
  • Audit and refine the internal and relational processes to facilitate interoffice cohesion, gain efficiencies and retain industry leading talent
  • Build and lead a strong core technical team
  • Use technology innovation and efficiencies to stimulate organic growth of our clients
  • Identify and evaluate new technologies, vendors, and strategic partnerships
  • Participate in and oversee the development of web and mobile marketing applications and web sites
Successful projects include:
  • Overseeing the marketing technology backbone and CRM wing of ETS for TOEFL, GRE, TOEIC, and Praxis through brand-based marketing websites, customized logic-based email and SMS campaigns, social sites, and international rich media
  • Overhauling the new infrastructure and executing campaigns for Applebees.com including Veteran’s Day resulting in over 1 million meals served, 25k facebook likes (+10%), 1k twitter followers (+30%), a 215% increase in site visits and nearly 11k messages of thanks on the blog
  • Rearchitected an advanced online search tool for Century21
  • Developed mobile pharmaceutical iPhone application zAssistant and facebook page for Sunovion’s Lunesta
  • Developing online marketing applications for pharmaceutical client BMS including myCMLcare.com, unbranded CML treatment companion, Faces of Orencia patient ambassador web overlay and RALivng.com and RealRALiving.com site refreshes
  • Architected pharmaceutical security model for application development of both anonymous and non-anonymous data enabling multi-device support
MRM Worldwide: New York, NY
Associate Director of Technology		 Mar 2010 - Sept 2010
As the Associate Director of Technology for a 35 person department and Senior Technical Lead for a team of 12 in one of the top five digital agencies in the world my role is to organize, structure, and lead as we rapidly take on business from one of the largest retailers in the world. My responsibilities included:
  • Implemented organizational structure resulting in a more agile and robust core technical team and increased interdepartmental cohesion
  • Created and streamlined process resulting in decreased organizational risk and cost while increasing output, capabilities, and quality of work specifically in the eCRM domain
  • Identified and evaluated new technologies, vendors, and strategic partnerships
  • Resource management and scheduling
  • Lead the development of web and mobile based marketing applications and digital marketing initiatives
Successful projects include:
  • Overseeing the ongoing successful delivery of 10,000,000 emails weekly through third party email service provider (ESP) ExactTarget with CRM platform Epiphany integrated list generation
  • Increased profitability and relevancy while lowering risk, overhead, and lifecycle duration through email build automation and intelligent vendor integration utilizing Ektron, ExactTarget, ShopLocal, and Amazon’s S3 hosting for millions of personalized emails weekly
  • Re-launched The Home Deopt club site HomeDepotGardenClub.com in June 2010 utilizing Gigya Connect, Endeca, ShopLocal, Ip2Location, weather.com, and BrightCove web services increasing registration conversions by 25% and increasing referrals to HomeDepot.com
  • Integrated social sign-on to The Home Depot club site HomeImproverClub.com in July 2010 utilizing Gigya Connect and BrightCove resulting in a 15% registration conversion increase
  • Executed a HomeDepot.com home page take-over on Earth Day (their retail Christmas in the spring)
  • Implemented the JIRA system for task and bug tracking consolidating information into one space reducing confusion, overhead, and risk
  • Programmatically and procedurally streamlined the internal resourcing process across all departments
Euro RSCG Discovery: Wilton, CT
Senior Software Engineer		 Sept 2002 - Mar 2010
To succeed in today's marketplace, companies need to stake out a balanced position. A position that's at the intersection of attitudes and behavior. Of acquisitions and retention. Of branded communications and relevant, response-driven direct marketing. Euro RSCG Discovery is at that intersection and I make it happen. As a senior innovator, leader, mentor, and engineer I work hard to grow the organization and meet the business needs of our clients by:
  • Promoted an overall cutting edge corporate portfolio through innovative RFP solutions
  • Championed innovation and new technology education through interactive presentations and mentoring
  • Stayed abreast of innovations in marketing technology through formal education, an extensive book collection, and regular participation within top industry social media forums
Successful projects include:
  • Managed Discovery's Marketing Communication System (MCS) Relationship Marketing Suite (RMS) which extends the demand generation and direct marketing services into segment management and more granular individual prospect profile management
  • Architected and lead the development team who built IBM's Social Media Aggregator featured on site at IBM Impact 2010 and online at http://www-949.ibm.com/social/impact integrating twitter, blogs, flickr, youtube, and polldaddy
  • Managed interactive global product launch website for New Balance with parallel and integrated microsites and user accounts (Club NB) having CRM components and a CMS backend
  • Managed relationship management tools and reports for IBM DTC and B2B marketing on IBM VRM framework
  • Managed interactive Diageo websites for Guinness 1759 society and Baileys US marketing campaigns
Seraphim Internet Solutions: Stanhope, NJ
President & Co-Founder		 Feb 2002 - Present
As an MBA and professional software engineer I co-founded Seraphim to specialize in innovating Internet marketing applications that larger organizations are not agile enough to take on. Working with a variety of clients gives me the opportunity to expand my knowledge beyond corporate technology management into small business relationship management. Seraphim specializes in online presence, social media and cloud technologies.

Successful projects include:
  • Combining the services of Flickr, Google Checkout, Yahoo! Business, Google Analytics, and Wordpress into a comprehensive and professional web portal for TwoRoads Studio photography
  • Advising on the establishment of the online and new media presence of Daidone Fanelli Assocaiates, a member of the John Hancock financial network
  • Establishing the online presence and photo gallery for Chrysaliz Design, LLC
  • Promoting marketing and technical innovation through Seraphim's Innovation Presentation™ series
  • Helping companies go green and save money by promoting cloud technologies and virtualization
Simstar Internet Solutions: Princeton, NJ
Associate Development Manager		 Mar 2000 - Feb 2002
As a resource manager, team leader, role model, and senior engineer in the fast-paced restructuring and rapid growth of a major pharmaceutical Internet solutions company my primary responsibilities included client communication, requirements analysis, lead engineer, mentor, and project management of multiple simultaneous Internet initiatives.

Successful projects include:
  • Successfully lead and launched initiatives for multi-national pharmaceutical clients: Wyeth-Ayerst, Novatis, Bristol-Meyers Squibb, Snofi~Synthelab, Biomatrix, American Home Products, Pharmacia, and Bayer
  • Conceptualized, designed, and built an internal custom time system saving an estimated $100k annually while streamlining the process and providing more accurate, real-time, budgeting, reporting, and error logging
  • Technical liaison for both our clients and internal administration regarding technical infrastructure
Rutgers University Computer Services: New Brunswick, NJ
Site Supervisor		 Nov 1995 - Mar 2000
Senior Site Manager for four computing facilities on two Rutgers campuses. Responsible for hiring, training and supervision of 85 student computer aids, four senior aids, and four assistant site managers.

Successful projects include:
  • Managed all aspects of facility and staff including resource allocation, reviews, and training
  • Established, trained, and managed the computer repair team for the Rutgers, New Brunswick Campus
  • Initiated a consistent orientation and training curriculum and designed a performance evaluation guide
  • Initiated and administered web development and technical classes for campus organizations
  • Innovated, designed and engineered a cross-campus, integrated, web based, tracking system which:
    • Tracks and records employee records resulting in a uniform inter-campus file system
    • Records supervisor work history and employee evaluations resulting in increased employee satisfaction
    • Tracks problems resulting in greater facility uptime and quicker service turnaround
HANDS-ON TECHNICAL EXPERIENCE
Operating Systems: Windows, Linux (Fedora, Redhat, Suse, Gentoo, Knoppix), MacOS X, FreeBSD, Unix
Languages: php, Perl, Java, OO-JavaScript & json, ASP 3.0, Hibernate, xml, xsl, xpath, CSS, HTML, AJAX & Web 2.0
JavaScript Libraries: prototype, script.acalo.us, rico, dojo, mootools
Databases: MySQL, DB2, Oracle, Microsoft SQL Server (6.5, 7.0, 2000), Sybase
Services: Apache (1.3, 2), Microsoft IIS, Tomcat, JBoss, Drupal, Microsoft SiteServer 3.0, Resin, Squid
Applications: Adobe Photoshop (5.5-CS3), Microsoft Project, (my)eclipse, Microsoft Office, UltraEdit, UEStudio, AQT
Technical Project Management: Applications of Web 2.0 to Marketing & Consumer Intimacy, SOA, Requirements analysis, SDLC, project estimation, budget management, client & resource management, team leadership, interviewing & hiring, Internet application architecture, General Server Management & Security, UI & Web Usability

BLOGGING
New Media Business & Marketing Blogger
http://DewPoint.SeraphimLLC.com		 Jan 2009 - Present
As an innovation engineer in the technical marketing trenches I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. Popular articles include:
EDUCATION & CERTIFICATIONS
Fairleigh Dickinson University
Silberman College of Business
Madison, NJ		 Jan 2006 - Nov 2008
The Silberman College of Business is an AACSB International accredited College. Our entrepreneurship program has been nationally ranked Top 20 by The Princeton Review and Entrepreneur Magazine as well as honored in Princeton Review's 2007 edition of Best Business Schools.
  • Masters of Business Administration (MBA) (3.93 gpa)
    • Marketing
    • Entrepreneurship
  • Beta Gamma Sigma International Honor Society
Rutgers, The State University of New Jersey
Cook College
New Brunswick, NJ		 Sept 1995 - Jan 2000
  • Bachelor of Science, Computer Science
  • Minor, Environmental Business Economics
Hands On Technology Transfer, Inc (HOTT) June 2006
  • Enterprise JavaBeans and J2EE training certification
ACTIVITIES
Nitrox and semi-closed circuit rebreather certified dive master in training scuba diver, Rutgers SCUBA club, guitarist, drummer, recording technician, paintball player, volleyball player, fresh and salt water fisherman, water and snow skier, tennis player, road cyclist. I also host, administer and develop my personal web site initiatives and local network.
© 2009-2011 Matthew Balogh. All rights reserved.
The opinions expressed on this site are my own and do not reflect those of my employer or those who I am professionally connected.