As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior. Although my...
Read More →Advocates of responsive design would have you believe there are a ton of benefits to their silver bullet strategy for web development. But not unlike snake oil salesmen or snipe hunters there is a reality...
Read More →I read an interesting ebook the other day. It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting. The cost of the book,...
Read More →In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people...
Read More →A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs. This idea stuck in...
Read More →What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked hard to turn the Internet...
Read More →Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing. They contend marketers have too much information to adequately convey their message to...
Read More →The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs,...
Read More →Cred , short for street credit , slang for your reputation . Defined as: commanding a level of respect due to experience in or knowledge of issues affecting those environments. Cred is traditionally associated with...
Read More →New media marketing is about being the best. Offer the best information. Have the best value for your customer. When you’re the best, people will follow you. When you’re not, people will follow the best. ...
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