marketing

Grandpa Still Takes His Phone Out Of His Pocket

February 9, 2015 | 1 Comments

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the jolly masses was, “did you...

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The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in...

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Mobile SEO

February 13, 2014 | 0 Comments

In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results.  Here are some quick take-aways that can not only improve your customers’ experiences, but both...

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This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing...

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Global Awards

December 8, 2012 | 0 Comments

So we were at The Global Awards for excellence in healthcare advertising last night and in my 2am blogging stooper I’ve had a thought. The first two things that came to mind, front and center,...

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Can Marketing Be Too Successful?

September 7, 2009 | 0 Comments

We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite?  What happens when we come up with that great...

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Marketing In A Reputation Based Economy

June 30, 2009 | 0 Comments

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with...

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Why Your New Media Campaign Failed

June 24, 2009 | 2 Comments

Passion & Greed.  That’s it.  Those two words account for so much failure in new media, I can’t even begin to tell you.  But I can tell you why, and you can fix it....

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Book Review: Made To Stick

January 30, 2009 | 0 Comments

Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach...

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