made to stick

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Tappers vs. Listeners: Who’s Who?

July 20, 2009 | 0 Comments

Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to adequately convey their message to...

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Book Review: Made To Stick

January 30, 2009 | 0 Comments

Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach...

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