CRC

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my...

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The New New Social Business

March 9, 2012 | 0 Comments

I read an interesting ebook the other day.  It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting.  The cost of the book,...

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Technology Partners 4 Life

April 25, 2011 | 0 Comments

It’s a given that as computing power increases and size decreases technology is becoming both more prevalent and more mobile resulting in applications transitioning from something we use to something which integrates into our lives. ...

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You Know Me Too Well….

December 22, 2010 | 0 Comments

I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two...

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Almost daily I hear news on the economic situation we have in the US.  Almost daily, for the past several years.  Sure unemployment is topping 10% nationally and is still on the rise, but is...

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The Future of Social Media and Marketing

January 19, 2010 | 2 Comments

The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer....

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Before They Were Heroes

December 24, 2009 | 0 Comments

The holidays often get me thinking about extraordinary people — those I know and those I do not.  Some are well known, some will never be known, and some are not yet heroes.  It’s this...

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The 11 Second Relationship

December 15, 2009 | 0 Comments

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being...

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Saturated Loyalty

November 30, 2009 | 2 Comments

Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty has been about repeat business...

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Social Loyalty

November 16, 2009 | 1 Comments

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems...

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