Blog Archives

Goodbye Joe Consumer, Hello New Media Opportunity

According to an October 12th article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.  There is no more Joe Consumer.  There is

Tagged with: , , , ,
Posted in Marketing, Thought Leadership, Uncategorized

When Value Added Does Not Add Value

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious that you really don’t know your customers very well.  And

Tagged with: , , , , , , ,
Posted in Thought Leadership, Uncategorized

New Media Retention Marketing

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they

Tagged with: , , , , , , ,
Posted in Marketing, Uncategorized