Blog Archives

Saturated Loyalty

Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty has been about repeat business — getting happy customers to

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Posted in Marketing, Thought Leadership

The Dark Side of Social Networking

As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them.  We, for the most part, have good (read legal) intentions.  Much like Disney executives who spend

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Posted in Thought Leadership, Uncategorized