Blog Archives

When Value Added Does Not Add Value

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious that you really don’t know your customers very well.  And

Tagged with: , , , , , , ,
Posted in Thought Leadership, Uncategorized

Brand marketing vs. personal sales

Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies.  Currently personal sales seems to be a much better fit for new

Tagged with: , , , ,
Posted in Marketing, Thought Leadership