Blog Archives

The Top 10 Technologies that Will Change Healthcare Marketing & Why You Should Know About Them

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on

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Posted in Healthcare, Marketing, Mobile & LBS

The New New Social Business

I read an interesting ebook the other day.  It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting.  The cost of the book, what they charged me to

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Posted in Marketing

Technology Partners 4 Life

It’s a given that as computing power increases and size decreases technology is becoming both more prevalent and more mobile resulting in applications transitioning from something we use to something which integrates into our lives.  This fundamentally core change in

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Posted in Healthcare, Technology

You Know Me Too Well….

I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two weeks.  Most days I order

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Posted in Marketing

Negative Margins, But We’ll Make Up For It In Volume

Almost daily I hear news on the economic situation we have in the US.  Almost daily, for the past several years.  Sure unemployment is topping 10% nationally and is still on the rise, but is that really a reason for

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Posted in Thought Leadership

The Future of Social Media and Marketing

The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer.

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Posted in Marketing, Thought Leadership

Before They Were Heroes

The holidays often get me thinking about extraordinary people — those I know and those I do not.  Some are well known, some will never be known, and some are not yet heroes.  It’s this last group that got me

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Posted in Marketing, Thought Leadership

The 11 Second Relationship

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring

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Posted in Marketing, Thought Leadership, Uncategorized

Saturated Loyalty

Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty has been about repeat business — getting happy customers to

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Posted in Marketing, Thought Leadership

Social Loyalty

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems are a good start, but

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Posted in Marketing, Thought Leadership, Uncategorized