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The 11 Second Relationship

December 15, 2009 | 0 Comments

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being...

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New Media Retention Marketing

May 24, 2009 | 0 Comments

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail...

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New Media: Market Development or Penetration?

April 22, 2009 | 0 Comments

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in general.  I’d like to take...

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