The concept starts as an organization who wishes to increase value to their customers. Not so bad. But what happens when this goes horribly wrong? Suddenly it becomes blatantly obvious that you really don’t know...
Read More →In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing. On the consumer side, potential prospects are reeling in their spending and sliding down the long tail...
Read More →If the people who you market to had the option, would they choose to see your ad or ignore you all together? Think about this the next time you send a mass email or put...
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