• Big Data - Stop Measuring, Start Doing
    30 2017 June

    Stop Measuring, Start Doing

    David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a...

  • ICC2017 - Enterprise Marketer Poker Game
    30 2017 May

    The First Enterprise Marketer Poker Game, Live from ICC 2017

    Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit...

  • Matthew Balogh Speaking at Intelligent Content Conference 2017
    30 2017 May

    Intelligent Content Conference — Las Vegas, NV

    Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now...

  • 5th Content Marketing for Life Sciences Conference
    30 2017 May

    5th Content Marketing for Life Sciences Conference — Philadelphia, PA

    In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As...

  • Clinical Trials and IOT Forum, Cambridge, MA
    30 2017 May

    November 7th, 2016: Clinical Trials & IoT Forum — Cambridge, MA

    Matt Balogh presented Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone...

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New Media Retention Marketing

May 24, 2009 | 0 Comments

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they want, when they want it, and for the price they want to pay.  With acquisition...

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New Media Brand Loyalty

May 21, 2009 | 0 Comments

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being anxious about the economy.  Further, when it comes to customer service, 80% of those surveyed said they want companies to...

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New Media Marketing Matrix

May 20, 2009 | 0 Comments

Today’s fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That’s where New Media marketing comes in.  Traditionally you could opt to send a direct piece, an email, or place a quick phone call.  New Media Marketing says what’s with this "or" business?  Everyone is...

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New Media Marketing Mentality

May 17, 2009 | 0 Comments

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send a mass email or put together a direct piece.  Seriously, think about it.  If you know in advance that 97% – 99% of your "customers"...

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Brand marketing vs. personal sales

May 12, 2009 | 0 Comments

Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies.  Currently personal sales seems to be a much better fit for new media which raises the question, "how do we make brand marketing personal?"...

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New Media: Market Development or Penetration?

April 22, 2009 | 0 Comments

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in general.  I’d like to take his concept a step further by contending a hidden market exists which, when tapped, acts like market expansion with all...

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Book Review: Good to Great

April 17, 2009 | 0 Comments

Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful.  Though Collins markets it as a business book I believe, like those of Covey, the theories in this book will serve you well in...

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Book Review: Leadership and Self Deception

April 17, 2009 | 0 Comments

The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler. The Arbinger Institute did a great job of explaining their theory as will serve you well in both business and personal aspects of your life.  It was a very easy read and has a lot of potential to make...

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SOA & Web 2.0 MVC — Part 1

February 3, 2009 | 0 Comments

I’ve been picking at the Web 2.0 buffet for a while so now that I’m getting into Service Oriented Architectures (SOA) I’m really starting to see the connections. Web 2.0 really lends itself nicely to services in the online application world. I’ve started to put together a presentation for exactly how and why this works,...

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Book Review: Made To Stick

January 30, 2009 | 0 Comments

Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, Story. Okay,...

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