• 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

  • SEO SEM word cloud
    27 2017 November

    SEO and SEM for Digital Marketers — Part 1

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine...

  • Blockchain and Bitcoin for Digital Marketers
    22 2017 July

    Blockchain and Bitcoin for Digital Marketers

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and...

  • Big Data - Stop Measuring, Start Doing
    30 2017 June

    Stop Measuring, Start Doing

    David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a...

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A Perfect Social Networking Analogy

June 16, 2009 | 0 Comments

I first saw this on Seth Godin’s blog .  It’s a perfect analogy for social networking, tipping points, spinning the flywheel, etc….  All strangers.  All sharing a common interest.  All starting with one dedicated person.  My favorite part is right at the end when you hear a spectator asking, "how did he do that?"  Can...

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The Flip Side of New Media

June 12, 2009 | 0 Comments

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing 2.0.  We’re not going to talk about that.  What we are going to discuss is all the other, non-billboard-like, uses of new media....

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The Best Day to Send an Email

June 8, 2009 | 0 Comments

Browsing the message boards the other day I saw someone posted the question: "what’s the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped out at me, i.e. it does not take into account the individuality of the customers you are marketing to.  In fact, such a broad question...

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There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn’t about being good.  It’s about being great.  Good, as defined by Jim Collins , is the enemy of great, which is why there are a lot...

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The Value of New Media Marketing

May 27, 2009 | 0 Comments

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn’t you?  New media marketing is different.  New media isn’t about cost; it’s about value.  As Seth Godin observes, there are two ways for you to benefit from marketing: lower cost,...

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New Media Retention Marketing

May 24, 2009 | 0 Comments

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they want, when they want it, and for the price they want to pay.  With acquisition...

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New Media Brand Loyalty

May 21, 2009 | 0 Comments

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being anxious about the economy.  Further, when it comes to customer service, 80% of those surveyed said they want companies to...

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New Media Marketing Matrix

May 20, 2009 | 0 Comments

Today’s fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That’s where New Media marketing comes in.  Traditionally you could opt to send a direct piece, an email, or place a quick phone call.  New Media Marketing says what’s with this "or" business?  Everyone is...

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New Media Marketing Mentality

May 17, 2009 | 0 Comments

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send a mass email or put together a direct piece.  Seriously, think about it.  If you know in advance that 97% – 99% of your "customers"...

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Brand marketing vs. personal sales

May 12, 2009 | 0 Comments

Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies.  Currently personal sales seems to be a much better fit for new media which raises the question, "how do we make brand marketing personal?"...

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