What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked hard to turn the Internet into a place where ads are proactively blocked, filtered, and ignored. Agencies are paid to increase list size, not list...
Read More →I want to be an intern. Sounds crazy, right? Interns get all bunk jobs others don’t want, right? They got the radio jobs when radio was the new media no one believed in. They got the TV jobs when television was the new media that would be dead in a few years. You know, the...
Read More →As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them. We, for the most part, have good (read legal) intentions. Much like Disney executives who spend time in character suits within the park, I believe that it’s good practice to put...
Read More →Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing. They contend marketers have too much information to adequately convey their message to prospective customers — it’s like an inside joke meant for the world that only we get. But what if the...
Read More →The best and brightest minds in your industry don’t work for you. Well, some might, maybe one, but the vast majority do not. This leaves you two options: one, attempt to identify, locate, and hire them — a time-consuming and expensive proposition, assuming they are for hire — or two, work with them to incubate...
Read More →The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs, direct mail, and several other medias to stay connected to them. We spend millions to form and cultivate the relationships...
Read More →Father’s Day, arguably the most active barbecue purchasing day of the year, is celebrated within a month of Independence Day, the most active barbecue using day of the year. Coincidence or marketing genius? You decide 🙂 Happy Independence Day and thanks to all those who fought for our freedom and continue to make it possible....
Read More →Cred , short for street credit , slang for your reputation . Defined as: commanding a level of respect due to experience in or knowledge of issues affecting those environments. Cred is traditionally associated with young, trendy people in urban areas. Today in marketing 2.0, however, it’s a unit of exchange within the emerging reputation...
Read More →Passion & Greed. That’s it. Those two words account for so much failure in new media, I can’t even begin to tell you. But I can tell you why, and you can fix it....
Read More →New media marketing is about being the best. Offer the best information. Have the best value for your customer. When you’re the best, people will follow you. When you’re not, people will follow the best. The good news is, there’s lots of ways to be the best. Here are 4 steps to market new media....
Read More →