• Intro to AI for Digital Marketers
    09 2019 March

    Intro to AI for Digital Health Marketers

    Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like deep learning, and natural language...

  • Blockchain and Bitcoin for Digital Marketers
    22 2019 February

    Blockchain and Bitcoin for Digital Marketers

    Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized,...

  • FiercePharmaMarketing Forum 2018
    27 2018 February

    FiercePharmaMarketing Forum — March 6 – 7, 2018

    Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...

  • 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

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The Value Of An Ad Not Seen

August 10, 2009 | 0 Comments

What is the value of an ad not seen?  Worse yet, what is the value of an ad seen but not acted upon?  For years we as marketers have worked hard to turn the Internet into a place where ads are proactively blocked, filtered, and ignored.  Agencies are paid to increase list size, not list...

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I Want To Be An Intern

August 3, 2009 | 0 Comments

I want to be an intern.  Sounds crazy, right?  Interns get all bunk jobs others don’t want, right?  They got the radio jobs when radio was the new media no one believed in.  They got the TV jobs when television was the new media that would be dead in a few years.  You know, the...

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The Dark Side of Social Networking

July 27, 2009 | 0 Comments

As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them.  We, for the most part, have good (read legal) intentions.  Much like Disney executives who spend time in character suits within the park, I believe that it’s good practice to put...

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Tappers vs. Listeners: Who’s Who?

July 20, 2009 | 0 Comments

Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to adequately convey their message to prospective customers — it’s like an inside joke meant for the world that only we get.  But what if the...

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The best and brightest minds in your industry don’t work for you.  Well, some might, maybe one, but the vast majority do not.  This leaves you two options:  one, attempt to identify, locate, and hire them — a time-consuming and expensive proposition, assuming they are for hire — or two, work with them to incubate...

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The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs, direct mail, and several other medias to stay connected to them. We spend millions to form and cultivate the relationships...

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Father’s Day & Independence Day

July 4, 2009 | 0 Comments

Father’s Day, arguably the most active barbecue purchasing day of the year, is celebrated within a month of Independence Day, the most active barbecue using day of the year.  Coincidence or marketing genius?  You decide 🙂 Happy Independence Day and thanks to all those who fought for our freedom and continue to make it possible....

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Marketing In A Reputation Based Economy

June 30, 2009 | 0 Comments

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with young, trendy people in urban areas.  Today in marketing 2.0, however, it’s a unit of exchange within the emerging reputation...

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Why Your New Media Campaign Failed

June 24, 2009 | 2 Comments

Passion & Greed.  That’s it.  Those two words account for so much failure in new media, I can’t even begin to tell you.  But I can tell you why, and you can fix it....

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The Right Way to Market New Media

June 19, 2009 | 0 Comments

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best.  The good news is, there’s lots of ways to be the best.  Here are 4 steps to market new media....

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