According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.  There is no more Joe Consumer.  There is no more clear culture lead.  There is, however, a huge opportunity for new media marketing....

Difficult and impossible are not the same thing, though they’re often treated that way.  For instance, I was called to join a meeting because the lead engineer told the user interface architect something was impossible.  It wasn’t.  It was difficult.  The difference?  The engineer did not possess the knowledge required to commit to executing it,...

So there I was writing iPhone code when deja vu hit me.  Relatively slow processor, manually managing memory to decrease the overall footprint, relatively small harddrive, concern for data throughput.  I’ve been here before.  Hey, it’s the mid-90’s again and I’m sitting at my old Dell trying to write applications in C, only this time...

Web 2.0 brought about mashups and started the push to mainstream service oriented architectures (SOA). As a result the technology that drives companies has begun to hollow out. What would happen if one of these technologies, say for instance google, went away? What technologies does your organization rely on, and how long do you think...

As a Washington Post experiment Joshua Bell, one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most valuable violins ever made stood against a wall in a crowded Washington subway during the morning rush and played for 43 minutes.  1,097 people passed...

Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "…substantially improve the accuracy of predictions about how much someone is going to love a movie based on their preferences."  The goal was to improve on NetFlix’s existing algorithm by 10%.  Most...

We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite?  What happens when we come up with that great idea but just can’t support it?  When we turn happy customers into irate ones bynot supporting our marketing?  In the...

Kim is a friend, talented professional photographer, and owner of TwoRoads Studio .  She wanted to sell some of her prints online so she came to me to help make that happen.  TwoRoads is just getting started so, like any small business, money is a primary concern.  Time management is also a concern since Kim would...

You send emails every day.  You send an email to a friend or colleague, and it goes through.  Occasionally you check the spam folder to see if anything important was missed.  Usually it wasn’t.  Spam filters have gotten pretty good in that way.  But, in this case, the spam filter is on your side.  As...

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious that you really don’t know your customers very well.  And that’s a scary thing....