The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer....

At Harvard Business School Max Bazerman is a professor of negotiation.  He starts each semester off the same way  — by auctioning off a $20 bill.  There are two rules to the Bazerman auction. First, bids go in $1 increments and, second, both the first and second place bidders must pay at the end of...

The holidays often get me thinking about extraordinary people — those I know and those I do not.  Some are well known, some will never be known, and some are not yet heroes.  It’s this last group that got me thinking organizationally.  Who’s your best customer, who were they before they were your best customer,...

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring each other later?  If we assume 5,000 friends with a normal 8 hours sleep we...

Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty has been about repeat business — getting happy customers to come back — however, in the age of information, optimization, and saturation, I see it...

With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we’ve come to rely on the news industry to decided what’s important, distill the important facts, and convey it to us in a relatively timely manner.  Until recently...

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems are a good start, but where they leave off new media loyalty is just getting started....

What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common?  People use them....

There’s an expression: it’s like hitting your head with a hammer because it feels so good when you stop.  For years we’ve been bashing our customers over the head with marketing which, I guess, is why Marketing 2.0 feels so good....

From slashdot , posted by kdawson on Friday October 23 @01:01PM: "On April 18, 2008, Apple Computer applied for a patent relating to an ‘invention’ that allows for showing advertisements within an operating system. The first named inventor on the patent application is none other than Steve Jobs....