• Intro to AI for Digital Marketers
    09 2019 March

    Intro to AI for Digital Health Marketers

    Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like deep learning, and...

  • Blockchain and Bitcoin for Digital Marketers
    22 2019 February

    Blockchain and Bitcoin for Digital Marketers

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and...

  • FiercePharmaMarketing Forum 2018
    27 2018 February

    FiercePharmaMarketing Forum — March 6 – 7, 2018

    Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...

  • 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

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The Future of Social Media and Marketing

January 19, 2010 | 2 Comments

The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer....

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The Bazerman Auction And Innovation

January 11, 2010 | 0 Comments

At Harvard Business School Max Bazerman is a professor of negotiation.  He starts each semester off the same way  — by auctioning off a $20 bill.  There are two rules to the Bazerman auction. First, bids go in $1 increments and, second, both the first and second place bidders must pay at the end of...

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Before They Were Heroes

December 24, 2009 | 0 Comments

The holidays often get me thinking about extraordinary people — those I know and those I do not.  Some are well known, some will never be known, and some are not yet heroes.  It’s this last group that got me thinking organizationally.  Who’s your best customer, who were they before they were your best customer,...

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The 11 Second Relationship

December 15, 2009 | 0 Comments

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring each other later?  If we assume 5,000 friends with a normal 8 hours sleep we...

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Saturated Loyalty

November 30, 2009 | 2 Comments

Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty has been about repeat business — getting happy customers to come back — however, in the age of information, optimization, and saturation, I see it...

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Getting Back to Hyperlocalism

November 23, 2009 | 0 Comments

With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we’ve come to rely on the news industry to decided what’s important, distill the important facts, and convey it to us in a relatively timely manner.  Until recently...

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Social Loyalty

November 16, 2009 | 1 Comments

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems are a good start, but where they leave off new media loyalty is just getting started....

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Fun Theory

November 9, 2009 | 2 Comments

What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common?  People use them....

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Marketing 2.0: It Feels So Good

November 2, 2009 | 0 Comments

There’s an expression: it’s like hitting your head with a hammer because it feels so good when you stop.  For years we’ve been bashing our customers over the head with marketing which, I guess, is why Marketing 2.0 feels so good....

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Interruption Marketing At Its Worst

October 26, 2009 | 0 Comments

From slashdot , posted by kdawson on Friday October 23 @01:01PM: "On April 18, 2008, Apple Computer applied for a patent relating to an ‘invention’ that allows for showing advertisements within an operating system. The first named inventor on the patent application is none other than Steve Jobs....

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