In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results. Here are some quick take-aways that can not only improve your customers’ experiences, but both...
Read More →Google Cloud Platform has added support for HIPAA-mandated Business Associates Agreements (BAAs), which will help health care organizations comply with the Health Insurance Portability and Accountability Act when using the Google Cloud Platform for their...
Read More →This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing...
Read More →Just over a week ago I got an offer I couldn’t refuse. A friend and colleague, Bill Evans, had been accepted into the explorer program and was offering me the chance to try out Google...
Read More →In April I had the good fortune to attend the 2013 AdAge Digital Conference in New York. It was a fantastic and informative event with many thought leaders and lots of great presenters. As they...
Read More →As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior. Although my...
Read More →So we were at The Global Awards for excellence in healthcare advertising last night and in my 2am blogging stooper I’ve had a thought. The first two things that came to mind, front and center,...
Read More →Responsive Design, the hot topic debate of the mobile community, rages on as the two sides collide in the name of delivering the best mobile experience in healthcare. Not since the browser wars has one...
Read More →What Does Your Health Data Say About You? You run with your Up, track your sleep with your FitBit, and track your calories with 40-30-30. Where does all of that data go? Who has access...
Read More →EHR is such a funny thing for me. I can obviously see the power in the data, but after speaking to my son’s doctor a few times about it there is a darker side I’d...
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