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AdAge: How Would You Pitch the GM Account?

June 18, 2009 | 0 Comments

Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives.  Many of them had some great ideas.  All of them danced...

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A Perfect Social Networking Analogy

June 16, 2009 | 0 Comments

I first saw this on Seth Godin’s blog .  It’s a perfect analogy for social networking, tipping points, spinning the flywheel, etc….  All strangers.  All sharing a common interest.  All starting with one dedicated person. ...

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The Flip Side of New Media

June 12, 2009 | 0 Comments

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing 2.0.  We’re not going to...

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The Best Day to Send an Email

June 8, 2009 | 0 Comments

Browsing the message boards the other day I saw someone posted the question: "what’s the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped out at me, i.e. it...

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There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn’t about being good.  It’s about being...

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The Value of New Media Marketing

May 27, 2009 | 0 Comments

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn’t you?  New media marketing is different.  New media isn’t about...

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New Media Retention Marketing

May 24, 2009 | 0 Comments

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail...

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New Media Brand Loyalty

May 21, 2009 | 0 Comments

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being...

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New Media Marketing Matrix

May 20, 2009 | 0 Comments

Today’s fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That’s where New Media marketing comes in.  Traditionally you could opt to send a direct...

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New Media Marketing Mentality

May 17, 2009 | 0 Comments

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send a mass email or put...

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