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The Value Of An Ad Not Seen

August 10, 2009 | 0 Comments

What is the value of an ad not seen?  Worse yet, what is the value of an ad seen but not acted upon?  For years we as marketers have worked hard to turn the Internet...

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I Want To Be An Intern

August 3, 2009 | 0 Comments

I want to be an intern.  Sounds crazy, right?  Interns get all bunk jobs others don’t want, right?  They got the radio jobs when radio was the new media no one believed in.  They got...

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The Dark Side of Social Networking

July 27, 2009 | 0 Comments

As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them.  We, for the most part, have good (read legal) intentions.  Much...

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Tappers vs. Listeners: Who’s Who?

July 20, 2009 | 0 Comments

Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to adequately convey their message to...

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The best and brightest minds in your industry don’t work for you.  Well, some might, maybe one, but the vast majority do not.  This leaves you two options:  one, attempt to identify, locate, and hire...

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The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs,...

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Father’s Day & Independence Day

July 4, 2009 | 0 Comments

Father’s Day, arguably the most active barbecue purchasing day of the year, is celebrated within a month of Independence Day, the most active barbecue using day of the year.  Coincidence or marketing genius?  You decide 🙂...

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Marketing In A Reputation Based Economy

June 30, 2009 | 0 Comments

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with...

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Why Your New Media Campaign Failed

June 24, 2009 | 2 Comments

Passion & Greed.  That’s it.  Those two words account for so much failure in new media, I can’t even begin to tell you.  But I can tell you why, and you can fix it....

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The Right Way to Market New Media

June 19, 2009 | 0 Comments

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best. ...

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