The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that. What an interesting question. Here’s my answer....
Read More →At Harvard Business School Max Bazerman is a professor of negotiation. He starts each semester off the same way — by auctioning off a $20 bill. There are two rules to the Bazerman auction. First,...
Read More →The holidays often get me thinking about extraordinary people — those I know and those I do not. Some are well known, some will never be known, and some are not yet heroes. It’s this...
Read More →Some twitterers have thousands of followers and, likewise, follow thousands. What are the implications of this? Are they really taking an active interest in each other, or is this us just lots of people being...
Read More →Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing. Traditionally loyalty has been about repeat business...
Read More →With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them. Subsequently we’ve come to rely on the news industry...
Read More →Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one. Traditional loyalty problems...
Read More →What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them....
Read More →There’s an expression: it’s like hitting your head with a hammer because it feels so good when you stop. For years we’ve been bashing our customers over the head with marketing which, I guess, is...
Read More →From slashdot , posted by kdawson on Friday October 23 @01:01PM: "On April 18, 2008, Apple Computer applied for a patent relating to an ‘invention’ that allows for showing advertisements within an operating system. The...
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