Blog Archives

The 11 Second Relationship

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring

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Posted in Marketing, Thought Leadership, Uncategorized

New Media Retention Marketing

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they

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Posted in Marketing, Uncategorized

New Media: Market Development or Penetration?

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in general.  I’d like to take his concept a step further

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Posted in Marketing, Thought Leadership, Uncategorized