Blog Archives

The Top 10 Technologies that Will Change Healthcare Marketing & Why You Should Know About Them

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on

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Posted in Healthcare, Marketing, Mobile & LBS

Vote For Our SXSW Panel

What Does Your Health Data Say About You? You run with your Up, track your sleep with your FitBit, and track your calories with 40-30-30. Where does all of that data go? Who has access to it? How can you

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Posted in Marketing

Why I Hate Responsive Design

Advocates of responsive design would have you believe there are a ton of benefits to their silver bullet strategy for web development.  But not unlike snake oil salesmen or snipe hunters there is a reality behind the miracle cure as

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Posted in Marketing, Technology

It’s A Kind Of Magic

There’s no big secret to magic outside of the magician’s ability to understand how a person thinks.  As magicians they’ve taught themselves to push the limits of our faith in our ability to comprehend and judge the world around us.  Sometimes a new technology will

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Posted in Marketing

Keeping Up With The [Technical-Marketing] Joneses

In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by

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Posted in Marketing

The Role of Technical Leads in Technology-Driven Marketing

Traditionally the Technical Lead has been synonymous with lead programmer, senior software engineer, or senior application developer. They serve as both the primary contact and technical representative to the agency, as well as the lead architect and engineer on the

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Posted in Marketing, Technology

Failing to Succeed

Difficult and impossible are not the same thing, though they’re often treated that way.  For instance, I was called to join a meeting because the lead engineer told the user interface architect something was impossible.  It wasn’t.  It was difficult. 

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Posted in Thought Leadership, Uncategorized

Social Media: The Leader in Thought Leadership

The best and brightest minds in your industry don’t work for you.  Well, some might, maybe one, but the vast majority do not.  This leaves you two options:  one, attempt to identify, locate, and hire them — a time-consuming and

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Posted in Thought Leadership, Uncategorized