Blog Archives

Grandpa Still Takes His Phone Out Of His Pocket

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the jolly masses was, “did you hear glass is dead?”  Of

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Posted in Healthcare, Marketing, Technology, Thought Leadership

Great Article from the Integrated Marketing Summit

This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing and “no brand preference” is

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Posted in Articles, Marketing

My Week With Google Glass

Just over a week ago I got an offer I couldn’t refuse. A friend and colleague, Bill Evans, had been accepted into the explorer program and was offering me the chance to try out Google Glass for the weekend. Of

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Posted in Mobile & LBS, Technology, Thought Leadership

The Top 10 Technologies that Will Change Healthcare Marketing & Why You Should Know About Them

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on

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Posted in Healthcare, Marketing, Mobile & LBS

It’s A Kind Of Magic

There’s no big secret to magic outside of the magician’s ability to understand how a person thinks.  As magicians they’ve taught themselves to push the limits of our faith in our ability to comprehend and judge the world around us.  Sometimes a new technology will

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Posted in Marketing

The Role of Technical Leads in Technology-Driven Marketing

Traditionally the Technical Lead has been synonymous with lead programmer, senior software engineer, or senior application developer. They serve as both the primary contact and technical representative to the agency, as well as the lead architect and engineer on the

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Posted in Marketing, Technology

Technology as a Creative Discipline

A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs.  This idea stuck in my brain such that I

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Posted in Marketing, Technology, Thought Leadership

Back To The Future

So there I was writing iPhone code when deja vu hit me.  Relatively slow processor, manually managing memory to decrease the overall footprint, relatively small harddrive, concern for data throughput.  I’ve been here before.  Hey, it’s the mid-90’s again and

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Posted in Mobile & LBS, Thought Leadership, Uncategorized

Book Review: Made To Stick

Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers

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Posted in Research, Uncategorized